Contact Information: CONTACTS: Gavin Skillman or Eleni Bourinaris LaunchSquad for Mochila 212-564-3665 Mochila@launchsquad.com
Mochila Offers Publishers Premium News Content From 2008 Democratic and Republican National Conventions
The Latest Campaign News, Photos and Video Available for Free With Advertising Support
| Source: Mochila, Inc.
NEW YORK, NY--(Marketwire - August 25, 2008) - Mochila, the world's
leading source for premium text, video and photo content, is helping
publishers ramp up for the election by offering customizable widgets with Campaign2008 news from the 2008 Democratic and Republican
National Conventions. With the Democratic National Convention kicking off
today in Denver, CO and the Republican event starting on September 1 in St.
Paul, MN, publishers of all sizes can
countdown to America's future with the latest in election coverage,
including news articles, photos and video from the Mochila marketplace.
Mochila provides one-stop shopping for the world's best and broadest range
of election content, all free with advertising support. The company offers
widgets that come
in variety of customizable form factors, and help build web businesses by
driving engagement, page views, and inventory. Hundreds of Web sites
use Mochila to acquire premium content, ranging from the world's largest
and best-known traditional media organizations to the Web's leading news
brands; sites and networks ranging in size from 100,000 to 60 million
unique monthly visitors.
As anticipation grows for the announcements of the Vice Presidential
nominees, Mochila helps publishers take advantage of this growing interest
by providing licensed, rights-managed content from global media brands
covering the election. Political and news sites that currently syndicate
original content through Mochila include Agence France-Presse,
BarelyPolitical.com, Getty Images, Kyodo News International, New York
Observer, The Associated Press, The Boston Globe, Thomson Reuters and Zuma
Press, among others.
"In this historic election year, Mochila's publishing partners are seeing
significant growth in their online traffic," said Keith McAllister, CEO
of Mochila. "To help our members seize the opportunity to drive additional
page views and increase revenue opportunities, Mochila provides free,
ad-supported access to all types of political content, from McCain and
Obama Girl videos to breaking stories from the world's leading news
organizations."
In light of the increased attention around this year's election, online
publishers are vying for new vehicles to supplement their own content.
Mochila provides a solution through its full suite of ad-supported
publishing widgets, including highly interactive video and photo slideshow
players. Mochila's widgets are available in many formats and can be
customized to match any Web site's look and feel. Mochila's vast content
repository features the world's most comprehensive news, photo and video
content, all dynamically updated in real-time.
ABOUT MOCHILA
Mochila's unique content syndication platform helps publishers build their
businesses, content owners find new value for their content, and
advertisers reach highly engaged target audiences. Mochila's marketplace
contains the world's richest supply of high-quality articles, photos, and
videos covering subjects from hard news to business, entertainment, sports,
and health, among many others. Mochila combines proprietary licensing
technology with a customizable suite of ad-supported widgets to provide
dynamic content solutions that drive audience and generate revenue. For
marketers, Mochila offers a unique way to buy media that efficiently
leverages trusted editorial context, quality audiences, and network
distribution. Mochila came out of stealth mode in March 2006 and today has
thousands of member organizations, including many of the world's best-known
publishers and content creators. Mochila is privately held and based in New
York, NY. For more information, visit http://www.mochila.com.