Mochila Offers Publishers Premium News Content From 2008 Democratic and Republican National Conventions

NEW YORK, NY--(Marketwire - August 25, 2008) - Mochila, the world's leading source for premium text, video and photo content, is helping publishers ramp up for the election by offering customizable widgets with Campaign2008 news from the 2008 Democratic and Republican National Conventions. With the Democratic National Convention kicking off today in Denver, CO and the Republican event starting on September 1 in St. Paul, MN, publishers of all sizes can countdown to America's future with the latest in election coverage, including news articles, photos and video from the Mochila marketplace.

Mochila provides one-stop shopping for the world's best and broadest range of election content, all free with advertising support. The company offers widgets that come in variety of customizable form factors, and help build web businesses by driving engagement, page views, and inventory. Hundreds of Web sites use Mochila to acquire premium content, ranging from the world's largest and best-known traditional media organizations to the Web's leading news brands; sites and networks ranging in size from 100,000 to 60 million unique monthly visitors.

As anticipation grows for the announcements of the Vice Presidential nominees, Mochila helps publishers take advantage of this growing interest by providing licensed, rights-managed content from global media brands covering the election. Political and news sites that currently syndicate original content through Mochila include Agence France-Presse, BarelyPolitical.com, Getty Images, Kyodo News International, New York Observer, The Associated Press, The Boston Globe, Thomson Reuters and Zuma Press, among others.

"In this historic election year, Mochila's publishing partners are seeing significant growth in their online traffic," said Keith McAllister, CEO of Mochila. "To help our members seize the opportunity to drive additional page views and increase revenue opportunities, Mochila provides free, ad-supported access to all types of political content, from McCain and Obama Girl videos to breaking stories from the world's leading news organizations."

In light of the increased attention around this year's election, online publishers are vying for new vehicles to supplement their own content. Mochila provides a solution through its full suite of ad-supported publishing widgets, including highly interactive video and photo slideshow players. Mochila's widgets are available in many formats and can be customized to match any Web site's look and feel. Mochila's vast content repository features the world's most comprehensive news, photo and video content, all dynamically updated in real-time.

ABOUT MOCHILA

Mochila's unique content syndication platform helps publishers build their businesses, content owners find new value for their content, and advertisers reach highly engaged target audiences. Mochila's marketplace contains the world's richest supply of high-quality articles, photos, and videos covering subjects from hard news to business, entertainment, sports, and health, among many others. Mochila combines proprietary licensing technology with a customizable suite of ad-supported widgets to provide dynamic content solutions that drive audience and generate revenue. For marketers, Mochila offers a unique way to buy media that efficiently leverages trusted editorial context, quality audiences, and network distribution. Mochila came out of stealth mode in March 2006 and today has thousands of member organizations, including many of the world's best-known publishers and content creators. Mochila is privately held and based in New York, NY. For more information, visit http://www.mochila.com.

Contact Information: CONTACTS: Gavin Skillman or Eleni Bourinaris LaunchSquad for Mochila 212-564-3665 Mochila@launchsquad.com