Change of management in France and Switzerland


Carlsberg A/S 100 Ny Carlsberg Vej Tel +45 33 27 33 00
              DK-1760 Copenhagen V CVR no 61056416    

PRESS RELEASE
       6/2008

26 AUGUST 2008
   PAGE 1 OF 1

CHANGE OF MANAGEMENT IN FRANCE AND SWITZERLAND

Thomas Amstutz, CEO of Carlsberg's subsidiary in Switzerland (Feldschlösschen)  
has been appointed new CEO of the French operations Brasseries Kronenbourg,     
which was acquired by Carlsberg as part of the Scottish & Newcastle-transaction.
Thomas Amstutz replaces Tim Seager who will leave The Carlsberg Group after     
almost one year as CEO of the French brewery.                                   

Thomas Amstutz' successor as CEO of Feldschlösschen will be Thomas Metzger,     
currently CFO of the Swiss activities. Thomas Amstutz will take up the position 
as chairman of Feldschlösschen.                                                 

The decision to change the management at Brasseries Kronenbourg has been taken  
to further strengthen the revitalisation plan of the French business and to     
ensure the right set of competencies.                                           

Thomas Amstutz has headed a very successful development of Feldschlösschen since
he became CEO in 2005. Now his job is to lead the French organisation and       
business to future success by exploiting the big potential of Brasseries        
Kronenbourg in both the French market and abroad, based on a strong brand       
portfolio and the brewery's historical ties to customers and consumers.         

“Optimization of our management teams is an ongoing process in The Carlsberg    
Group. Given his track record from Feldschlösschen and his general experience   
and leadership skills, we see Thomas Amstutz as the right man to take the       
brewery activities in France to the next level” says President & CEO of The     
Carlsberg Group Jørgen Buhl Rasmussen who also welcomes Thomas Metzger as new   
CEO of Feldschlösschen.                                                         

"We would like to thank Tim Seager for his many contributions to the management 
of Brasseries Kronenbourg and the Scottish & Newcastle-organisation," he adds.  

The change of management will take place as of 8 September 2008.

Contacts:                                           
Media Relations:    Jens Peter Skaarup +45 3327 1417
Investor Relations: Mikael Bo Larsen   +45 3327 1223

Carlsberg Group is one of the leading brewery groups in the world, with a large 
portfolio of beer and soft drinks brands. Its flagship brand - Carlsberg - is   
one of the fastest-growing and best-known beer brands in the world. More than   
40,000 people work for Carlsberg Group, and its products are sold in more than  
150 markets. In 2007 Carlsberg Group old more than 115 million hectolitres of   
beer, which is about 95 million bottles of beer a day. Find out more at         
www.carlsberggroup.com.                                                         

www.carlsberggroup.com

Attachments

pr06_uk_26082008_france-switzerland.pdf