INCAP'S NEW STRATEGY AND OPERATING MODEL



Incap Corporation  Stock Exchange Release  26 August 2008, 8:30 a.m.

INCAP'S NEW STRATEGY AND OPERATING MODEL

Incap will change its previous strategy, which was primarily aiming
at growth. Now, Incap is targeting at profitable growth by focusing
on the service of leading equipment manufacturers operating in energy
efficiency and well-being technologies. Incap will improve its
competitive edge by expanding the service offering by life-cycle
services connected with manufacturing. At the same time, Incap's
organisation will be renewed by centralising business responsibility
in units formed on the basis of customer segments.

Focus on strongly growing market segments

The strategy needed to be redirected because Incap's position in
traditional electronics contract manufacturing focusing at the PCB
assembly has become more difficult and its competitiveness in volume
manufacturing of telecommunications products, in particular, has
decreased. On the other hand, Incap has excellent possibilities for
strengthening its position in the new, growing customer segments
where outsourcing of manufacturing and related services continues to
increase. Strongly growing market segments include applications
related to improving energy-efficiency and increasing well-being.
Incap is already strongly involved in the delivery chain of these
applications.

Development of new life-cycle services

Incap is targeting at reposition in the competitive field by
developing new life-cycle services. In addition to manufacturing
electronics, mechanics and integrated product entities, Incap will
provide design, new product introduction, testing, after-sales and
maintenance services that cover the full life-cycle of products. The
company's aim is to further increase the proportion of
electromechanical product entities in manufacturing and to develop
new services related to it.

Incap's present customer base offers a solid base for building a new
competitive position. Because of differentiated plants and modern
manufacturing equipment Incap has good production-readiness. Presence
in the growing markets in Asia and the strong competence in
manufacturing and design in the Indian operations bring new potential
for growth. Through long-term relationships in versatile contract
manufacturing as a partner for demanding customers, the company has
accumulated a great deal of special expertise. A flexible production
structure ensures adaptability in operations and the company's wide
range of experience creates power to develop the operations further.

Reorganisation of operations

Incap has launched two strategic development programmes. The
reorganisation programme is aimed at strengthening the financial base
of the company while the reform programme aims at creating a new way
of operating.

The reorganisation programme emphasises the improvement of
profitability and the working capital ratio and also the adaptation
of the cost structure. The profitability is to be improved by
expanding the service offering, eliminating low-margin or
unprofitable assignments and further increasing the role of Indian
and Estonian plants in service production. The production capacity
will be adapted in response to demand, the roles of plants will be
specialised and fixed costs will be reduced. The reorganisation
programme will be implemented by the end of 2008.

The reform programme will serve to stabilise a new operating model,
develop new life- cycle services and enter new and growing business
segments. Central elements of the operating model include the
establishment of business units, regrouping of service functions and
expansion of sourcing operations in Asia. Services in design and new
product introduction will be strengthened further and at the same
time, new life-cycle services will be created according to customers'
needs. With a wider service selection, it will be possible to
increase co-operation with the current customers. New customer
relationships will be sought, particularly among leading equipment
manufacturers in the energy efficiency and well-being industries as
well as in other growing businesses.

Organisation structure with focus on customer segments

As part of the revision of the strategy, Incap has renewed its
organisation which is divided into three business units: Energy
efficiency, Well-being and Emerging business. The present turnover of
Incap is evenly distributed among these three units. The new
structure is effective as from 1 September 2008.

The objective of the operating model built on selected customer
segments is to provide customers with new competitiveness by
improving services and developing new operations according to
customers' needs. The business units have in-depth awareness of the
customers' businesses and needs, and therefore, they can provide the
customers with competitive services quickly and efficiently. The
business units will be responsible for turnover volume and
profitability, producing solutions and services and developing
life-cycle services for their customers.

The Energy Efficiency unit is divided into operations in Asia and in
Europe, both focusing on serving customers supplying equipment that
is improving energy efficiency. For this industry, Incap is
manufacturing devices and parts for generators and electric motors,
energy meters, power supply units, electrical cabinets and
UPS-inverters. The majority of the Indian unit's customers operate in
this field. Because of the climate change, the technology for
improved energy-efficiency is going to develop strongly in the near
future and Incap believes that the Energy efficiency unit will
produce significant growth and profitability potential for Incap.

The Well-Being unit will comprehensively cover equipment
manufacturing for healthcare, well-being and security. End products
for this field include meters and monitors analysing exercise
performance and physical condition as well as different kinds of
devices boosting safety and well-being.

The third business unit, Emerging Business, includes Incap's customer
relationships that are in the stage of growth and development. This
unit is responsible for acquisition and maintenance of customer
relationships in new business areas.

Management team

As of 1 September 2008, Incap's management team will consist of Sami
Mykkänen (President and CEO), Jarmo Kolehmainen (Director, Energy
efficiency Asia), Pekka Himanka (Director, Energy efficiency Europe),
Juhani Hanninen (Director, Emerging business), Mikko Hirvinen (Chief
Operations Officer), Eeva Vaajoensuu (Chief Financial Officer) and
Hannele Pöllä (Director, Communications and Human Resources).

The areas of responsibility for the management team members are:

Energy Efficiency unit Asia, incl. the manufacturing unit in India:
Jarmo Kolehmainen
Energy Efficiency unit Europe: Pekka Himanka
Well-being unit: Sami Mykkänen (pro temp.)
Emerging Business unit, Marketing: Juhani Hanninen
Manufacturing units in Europe (Helsinki, Vuokatti, Vaasa,
Kuressaare): Mikko Hirvinen
Finance, IT and administration services, risk management: Eeva
Vaajoensuu
Communications, investor relations, human resources: Hannele Pöllä
Global sourcing: Sami Mykkänen (pro temp.).

In addition to the management team, Sami Kyllönen, Manager for
Operations services, will report to the President and CEO. His area
of responsibility covers design and testing services, new product
introduction and the development of quality and processes.


INCAP CORPORATION

Sami Mykkänen
President and CEO

For additional information, please contact:
Sami Mykkänen, President and CEO, tel. +358 40 559 9047
Eeva Vaajoensuu, Chief Financial Officer, tel. +358 40 763 6570
Hannele Pöllä, Director, Communications and Investor Relations, tel.
+358 40 504 8296

DISTRIBUTION
OMX Nordic Exchange Helsinki
Principal media
The company's Web site www.incap.fi

INCAP IN BRIEF
Incap Corporation is an internationally-operating contract
manufacturer whose comprehensive services cover the entire life-cycle
of electromechanical products from design and manufacture to
maintenance services. Incap's customers include leading equipment
suppliers in the energy efficiency and well-being technologies for
which the company produces new competitiveness as a strategic
partner. Incap has operations in Finland, Estonia and India. The
Group's revenue in 2007 amounted to EUR 83 million and the company
currently employs approximately 730 people. Incap's share is listed
on the OMX Nordic Exchange Helsinki. Additional information:
www.incap.fi.