NEW YORK, Sept. 3, 2008 (GLOBE NEWSWIRE) -- The Wall Street Journal today unveiled its much anticipated glossy lifestyle magazine, WSJ., at a breakfast held at The Morgan Library & Museum in New York City. WSJ., with a global circulation of 960,000, will appear on Friday, Sept. 5, in The Wall Street Journal Asia and The Wall Street Journal Europe and on Saturday, Sept. 6, in the U.S. Weekend Edition of the Journal.
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5400
WSJ. is a celebration of the lifestyle of its readers, and it will serve as the inside track on how to live life to the fullest. From cars to fashion, from property to philanthropy, from personalities to travel, and collecting to investing, the magazine will explore the smartest, most sophisticated choices worldwide.
Nearly Half of Advertisers Bought Globally -- Many Committed to 2009 WSJ. Issues
The 104-page premiere issue of WSJ. in the U.S. (80 pages in the Europe and Asia editions) is launching with 51 advertisers, showcasing 19 that are new to The Wall Street Journal franchise. The broad range of luxury advertisers that include categories such as fashion/retail and jewelry/watches, travel, real estate, financial, wines/spirits, auto, tech and others will be represented in the inaugural issue. Nearly half of the advertisers bought globally in the U.S., Europe and Asia, with a number having already committed to the magazine for 2009.
WSJ. will have a circulation of 800,000 in the U.S. where it will be distributed to Journal subscribers in 17 of the largest geographic markets as part of their Saturday Weekend Edition of The Wall Street Journal. WSJ. will also be available in copies of Weekend Edition on newsstands in those same markets. The magazine will have a circulation of 160,000 outside the U.S. where it will be distributed in copies of The Wall Street Journal Asia and The Wall Street Journal Europe. WSJ. content will also be available for free online at www.wsj.com beginning Sept. 6.
"We have enjoyed a long-standing and important relationship with The Wall Street Journal and its readers, who are avid travelers and our guests," said Susan Helstab, senior vice president of marketing, Four Seasons Hotels and Resorts. "We are excited about WSJ. and this new opportunity to engage with these exceptional readers in a more powerful way."
"The broad spectrum of advertisers committed to the inaugural issue and future issues is a testimonial to the strength of the brand and the quality of journalism the Journal has provided its global readers for more than a century," said Ellen Asmodeo-Giglio, publisher of WSJ.
WSJ. Offers Unparalleled Insight Into Living Well
WSJ. offers unparalleled insight into living well and making the best choices. Through eye-catching photography and informed, irreverent writing, WSJ. marries the integrity and intelligence of The Wall Street Journal brand with the rich world of the weekend Journal reader.
Some key features in the premiere issue of WSJ. include:
* Rebel Yell: Designer Roland Mouret, known for pushing fashion's boundaries, takes on the challenges of the industry -- over-extended brands, the creation of fake trends, reliance on cheap labor in China, and the squandering of the consumer's respect for fashion itself. * Tone: A look at the long distance running, moose eating, and snowmobiling health regimen of Sarah Palin, Alaska's first female governor and a mother of five who was recently named vice presidential running mate of John McCain. She uses her time hitting the trails to plan her best speeches and to distract herself from her state's current unsavory political scandals. * The Partnership: An exclusive interview with Kate Moss and Sir Philip Green of Arcadia Group Ltd. on bringing her line for Topshop to America: How the supermodel and one of the biggest retailers in Britain, known for shaking up the industry with his quick-hit methods, formed a bond that fuels their rapidly growing collaboration. * The Way We Wear: The first in a series: Our style experts analyze the history, innovators, and nuances of an item of clothing -- this time it's the classic trench coat -- from both a male and female perspective. * The Competition: The 151 year old America's Cup yachting trophy has long been a magnet for powerful men and can take hundreds of millions of dollars to enter. Now Larry Ellison of Oracle Corporation and Swiss billionaire Ernesto Bertarelli have run the race aground amid an acrimonious grudge match and a courtroom battle that won't end. By G. Bruce Knecht * Great Vintage: Lulu Wang, the hard charging CEO of Tupelo Management, unveils her secret passion -- collecting and racing the great sports cars of the past, including a pair of Ferraris said to be worth between $20 and 30 million each. * A Very Good Year: A look back at 1941: the year one of California's greatest Cabernets was harvested and one of Hollywood's most noirishly sexy stars, Faye Dunaway, was born. * How Much Is It Worth?: American collectors are getting shut out at contemporary art auctions by foreign bidders with stronger currencies. Now they're looking closer to home where surprising values can be found among the works of American Folk Art masters such as Edward Hicks, who will be represented by two iconic 'Peaceable Kingdom' paintings going under the hammer at rival auction houses this fall. * Economies of Scale: Why buy a luxury box when you can buy an entire sport? For the fortunate few it's no longer about the trappings of wealth but the spoils of victory: an examination of the wildly escalating scope of trophy purchases around the world, from personal space programs to the gene sequences of legendary race horses.
"WSJ. is a mix of entertaining writing and striking visuals, combined with savvy, witty, actionable advice ideally suited for the mindset of the modern affluent reader," said Tina Gaudoin, editor in chief of WSJ. "Our readers are sophisticated, influential and affluent and trust the Journal to bring them information about their personal lives. For those at whom the publication is directly targeted, WSJ. will become an indispensable read and invaluable resource."
WSJ. will appear as a quarterly publication in 2008 and will transition to a monthly magazine in mid-2009.
For additional press information about WSJ., please go to: www.dowjones.com/wsjpresskit.
About WSJ.
WSJ., a lifestyle magazine published by The Wall Street Journal, provides the inside track on how to live life to the fullest. From cars to fashion, property to philanthropy, personalities to travel, and collecting to investing, WSJ. explores the smartest, most sophisticated choices worldwide. WSJ. is distributed to a global circulation of approximately 960,000 Wall Street Journal subscribers in the United States, Europe and Asia. Launched in Sept. 2008, WSJ. will be published quarterly until 2009 when it will move to a monthly publication schedule. Content from WSJ. is available for free at The Wall Street Journal Online (www.wsj.com).
The WSJ. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5100
Photo is also available via AP PhotoExpress.
