Uncompressed 1080p video to be streamed live over public switched
network for first time in history
AMSTERDAM - Sept. 15, 2008 - Net Insight, a leading provider of
efficient optical transport solutions for media, broadcast and IP
networks, has partnered with TeliaSonera International Carrier,
Panasonic and DVS to deliver a first-of-its-kind demo at Net
Insight's booth (1.A21) at IBC 2008, where uncompressed 1080p video
will be streamed live over TeliaSonera International Carrier's
switched media network straight to the IBC show floor.
The leading-edge demonstration is yet another example of how the Net
Insight Nimbra platform transports and enables the most advanced
video applications.
The demo will combine Net Insight's 8 x 3 Gbps Video Access Module,
DVS' high-capacity Pronto3 disc recorder, TeliaSonera's International
Carrier's media network and Panasonic's 103" 1080p plasma display to
deliver true 1080p video quality. 1080p @ 50 Hz video material stored
on DVS' disc recorder will be streamed to the 103" Panasonic display
at the show. Net Insight's 3 Gbps Video Module enables transport of
uncompressed 1080p HD video in studio and contribution networks with
100 percent quality of service (QoS) guaranteed."While 1080p offers a much higher picture quality than 1080i, most
broadcast and contribution networks today are unable to transport
1080p HD resolution due to limited transport bandwidth at acceptable
QoS levels," said Fredrik Trägårdh, CEO of Net Insight. "Unlike other
solutions offering only point-to-point 1080p distribution, the Net
Insight 8 x 3 Gbps Video Access Module enables routing and
multicasting of 3Gbps SDI services in any network topology."
Due to rising end-user demand for ultimate HD quality, many within
the broadcast industry are poised to deliver 1080p quality to
end-users. However, the inability to find reliable, quality network
transmission has become a roadblock for 1080p deployment. With Net
Insight, broadcasters can effectively transmit 1080p quality without
jitter, delay or latency, allowing broadcasters to realize the true
potential of 1080p delivery."We work closely with our customers to enable the highest possible
quality media experience," said Jonathan Wood, head of Media
Services, TeliaSonera International Carrier. "Having a media network
that is specifically designed to reliably transport real-time 1080p
HDTV gives us an advantage in the industry.""Participating in a demonstration of this caliber allows us to
showcase our optimized feature set which makes high-definition
content management efficient and user-friendly at any video
capacity," said Oliver Grappa, sales and marketing director at DVS."We strive to maintain a leading edge in the industry by providing
the most capable displays suitable for HD content including 1080p,"
said John Anderson, European technical manager of Panasonic's
Professional Display team. "Working with other industry leaders to
bring this first-time demonstration to IBC sets a new bar for the
capabilities we can accomplish."
Join us at Net Insight's booth 1.A21 to experience 3G-SDI at IBC
2008.
For more information, please contact:
Fredrik Trägårdh, CEO of Net Insight AB, +46 8 685 04 69,
fredrik.tragardh@netinsight.net
About Net Insight
Net Insight delivers the world's most efficient and scaleable optical
transport solution for Broadcast and Media, Digital Terrestrial TV,
Mobile TV and IPTV/CATV networks.
Net Insight products truly deliver 100 percent Quality of Service
with three times improvement in utilization of bandwidth for
a converged transport infrastructure. Net Insight's Nimbra(TM)
platform is the industry solution for video, voice and data, reducing
operational costs by 50 percent and enhancing competitiveness in
delivery of existing and new media services.
World class customers run mission critical video services over Net
Insight products for more than 100 million people in more than 25
countries. Net Insight is quoted on the Stockholm Stock Exchange. For
more information, visit www.netinsight.net
About TeliaSonera International Carrier(www.teliasoneraic.com)
TeliaSonera International Carrier owns and manages over 43,000
kilometers of fiber-optic cable and has more than 100 points of
presence across Europe, the US and Asia. In Europe, we handle more IP
traffic and sell more capacity between countries than any other
communications provider. Over 85 percent of the European internet
market uses our IP backbone.
Competing against other wholesale carriers from around the world,
TeliaSonera International Carrier was awarded Best Wholesale Carrier
at the World Communication Awards 2007. A crucial factor in clinching
the award was the fact that we provide consistently high-quality
services.
About DVS
DVS Digital Video Systems AG is a premium manufacturer of
high-quality hardware and software for professional film post
production. Both CLIPSTER®, the company flagship, and Spycer®, the
intelligent data manager, have won several prestigious awards. With
its DI systems, DVS is the first company in the world that makes
real-time 4K-processing possible. Thanks to DVS's long experience in
the field of post production, the company is optimally prepared for
the switchover to HDTV in the broadcast sector, and is equally active
in the D-Cinema arena - since 2007, all DVS products meet the
required standards. In addition to the company headquarters in
Hanover, DVS has branch offices in Los Angeles, California, Miami,
Florida and Paris, France as well as Singapore.
About Panasonic
Best known by its Panasonic brand name, Matsushita Electric
Industrial Co., Ltd. is a worldwide leader in the development and
manufacture of electronic products for a wide range of consumer,
business, and industrial needs. Based in Osaka, Japan, the company
recorded consolidated net sales of US$77.19 billion for the year
ended March 31, 2007. The Company's shares are listed on the Tokyo,
Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more
information on Panasonic Europe and the Panasonic brand, visit the
Company's Web site at http://www.panasonic-europe.com
