Radisson a rising star in the European Hotel Market according to the 2008 BDRC studies

Radisson a rising star in the European Hotel Market according to the 2008 BDRC
studies

Radisson continues to be the rising star of the BDRC Pan European Hotel Business
Guest Survey: The first-class and full-service brand is the “Most Improved Brand
of the Year”, and shows in 2008 a particularly good performance in Britain and
Germany. The renowned BDRC (Business Development Research Consultants Ltd)
survey was conducted amongst more than 3,600 business travelers in six European
regions including Benelux, Britain, Germany, France, Italy and Spain. 

“The BDRC survey proves once again that Radisson's brand awareness increase
constantly”, comments Olivier Jacquin, Senior Vice President Marketing, Sales &
Distribution of The Rezidor Hotel Group. “Both Britain and Germany are also for
us key Meeting markets, and the investments we did over the last years are now
paying off.” In Britain, Radisson continues to close the gap significantly with
the two leading brands Hilton and Marriott, and now has the accolade of being
the number one choice among both Agents and Corporate organisers. On the German
market, where Radisson has also gained ground, the brand progressed on
recognition and usage: Two thirds of German business travelers claim to be
familiar with the brand (compared to just under 3 in 10 five years ago) and
describe it as contemporary and inspiring. 

“With excellent meeting services including Free high speed Internet access for
all overnight guests and meeting delegates, Radisson is on the right way in both
countries”, says Olivier Jacquin and also mentions the Nordic market, where the
BDRC business traveler research recognises Radisson as “No. 1 Hotel Brand
Nordic” and “Leading Choice Hotel Brand Nordic”; a position it has maintained
for the last seven years in succession. 

Radisson also looks towards the East: The Rezidor Hotel Group is the leading
hotel operator in Russia & CIS, where it manages and develops more than 35
properties with more than 9,400 rooms - amongst them Radisson flagships in
Moscow and St. Petersburg. The concept works: BDRC's 2008 study for Russia
presents Radisson as “No. 1 Hotel Brand Russia” together with Hilton, and as
“Leading Choice Hotel Brand Russia”. “Rezidor was one of the first international
hotel companies to arrive in Russia, and the first international hotel group to
open a full technical, development, marketing and operations branch office in
Moscow”, explains Olivier Jacquin. “Russia is a highly dynamic and powerful
market where we see a lot of potential - it will remain in our focus for the
next years.” 


For further information, please contact:
The Rezidor Hotel Group / Corporate Communications
Christiane Reiter
Tel. +32 2 702 9331
Christiane.Reiter@Rezidor.com

About the Rezidor Hotel Group:
The Rezidor Hotel Group is one of the fastest growing hotel companies in the
world. The group features a portfolio of almost 350 hotels in operation and
under development with approximately 74,000 rooms in 53 countries.

Rezidor operates the brands Radisson SAS Hotels & Resorts, Regent Hotels &
Resorts, Park Inn and Country Inns & Suites in Europe, Middle East and Africa,
along with the goldpoints plusSM loyalty programme for frequent hotel guests.
Rezidor has signed a worldwide license agreement with the Italian fashion house
Missoni, in order to develop and operate a lifestyle hotel brand of the same
name: Hotel Missoni.

In November 2006, Rezidor was listed on the Stockholm Stock Exchange. With 42%,
Carlson Companies is the main shareholder.  

The Corporate Office of the Rezidor Hotel Group is based in Brussels, Belgium.

For more information on Rezidor, visit www.rezidor.com.