Recent Research Indicates That the Majority of Companies Do Not Invest in Marketing Their Training Programs Internally
-- Only 15% of respondents have a formal marketing plan. -- Regarding staffing, respondents did allocate an average of 60% of one full-time person to marketing training and 10% of an outsourced position. However, 38% of companies had no one at all working on marketing. -- While half of the respondents use different marketing activities for different types of training, 45% market all training programs alike. The remaining 5% do not market individual training programs. -- The responses indicate that regardless of the technique (email blasts, posters, internal website updates, etc.), HR or training departments are responsible for doing the majority of the marketing activities and external vendors are used less than 5% of the time. In varying degrees, internal marketing departments sometimes help support these marketing activities. -- 60% of organizations that take the initiative to market programs measure the effectiveness of the marketing campaigns. For those that do measure the effectiveness of marketing activities, surveys are a prevalent source of information. -- 73% use no incentives or rewards for participating in internal training programs."Training organizations are most effective when run like a full-service business," added Ramani. "The fact that marketing is a weak link in the organization could explain why program participation and company-wide knowledge about training resources are lacking in many companies." To view the full results of the study and comprehensive charts, visit http://www.trainingefficiency.com/system/files/Survey+Results_Marketing+ Training+Internally_Expertus.pdf. About Expertus Expertus, a global leader in helping companies fuel business growth through maximizing the value of training investments, provides a variety of training outsourcing services for technology, administration, program management, and strategic initiatives. From implementing and managing LMS and learning-related technologies, to supporting major customer training initiatives, to seamlessly handling all aspects of training administration, Expertus has helped major companies such as NetApp, Cisco, ADP, EMC, Schlumberger, and Hyperion achieve efficiencies in corporate learning and development. Expertus employs 500 professionals across its offices in the US, UK and India. For more information, go to www.expertus.com or call (877) 827-8160.
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