DGAP-Adhoc: Premiere AG: Premiere Expects EBITDA Loss in 2008 and Releases Q3-Subscriber Figures

Premiere AG / Forecast

02.10.2008 

Release of a Adhoc News, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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• Full year 2008 EBITDA loss expected
• Q3 subscriber figures released using new classification
• Alexander Teschner, CFO, to depart

Munich, October 2, 2008:  Premiere AG today discloses EBITDA guidance for
2008, releases Q3 2008 subscriber and an average program revenue per user
(Program-ARPU) numbers using a new classification and announces the
departure of its CFO.

Premiere AG today releases guidance that its EBITDA result for full year
2008 is expected to be a loss in the range of EUR 40m to EUR 70m. This
expected result excludes a possible one-time gain from further sales of
broadcast rights regarding the 2010 World Cup.

As a result of the EBITDA outlook, Premiere has commenced discussions with
its banks regarding a restructuring of debt facilities and is confident to
reach an agreement.

Premiere has adopted a classification of subscribers in line with that used
by other successful pay TV companies. Using this classification at the end
of September 30, 2008, Premiere had a total of 2,411k direct customers,
comprising 2,293k monthly subscribers to at least one of Premiere’s channel
packages and 118k customers who purchased pay-per-view and other ad
hoc-services on a prepaid basis via the Premiere Flex range of products.
The 2,293k monthly subscribers include residential, sportsbars and hotel
rooms.

The 2,411k direct customers had a Program-ARPU per month of approximately
EUR 24 during Q3 2008.

In addition to the 2,411k direct customers, Premiere had 704k wholesale
subscribers at the end of Q3, comprising 493k via Unitymedia and the
balance via UPC Austria, LIWEST, Teleclub and T-Home.

A number of 940k which would have been included using the previous
subscriber classification has been excluded. Of these 606k have been
excluded because they relate only to agreements with business partners and
have not yet resulted in subscriber activations. A further 334k subscribers
still holding a Premiere smartcard have been excluded because their
subscription agreement has been terminated and they are not currently
paying for services.

Alexander Teschner, CFO of Premiere, has asked the Supervisory Board for
release from his office. The Supervisory Board has accepted his resignation
with immediate effect. Mark Williams, CEO of Premiere, will take over the
CFO responsibilities whilst a search for a replacement is conducted.


Contact for press:

Torsten Fricke 
Corporate Spokesman 
Tel.: +49 89/99 58-63 50 
torsten.fricke@premiere.de


Contact for investors and analysts:

Christine Scheil
Vice President Investor Relations
Tel.:+49 89/99 58-10 10
christine.scheil@premiere.de
DGAP 02.10.2008 
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Language:     English
Issuer:       Premiere AG
              Medienallee 4
              85774 Unterföhring
              Deutschland
Phone:        +49 (0)89 9958-02
Fax:          +49 (0)89 9958-6239
E-mail:       ir@premiere.de
Internet:     www.premiere.de
ISIN:         DE000PREM111
WKN:          PREM11
Indices:      MDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Berlin, Düsseldorf, Hamburg, München, Stuttgart
End of News                                     DGAP News-Service
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