Russian market update


Carlsberg A/S 100 Ny Carlsberg Vej Tel +45 33 27 33 00
              DK-1760 Copenhagen V CVR no 61056416    

COMPANY ANNOUNCEMENT 33/2008

3 OCTOBER 2008
   PAGE 1 OF 2

RUSSIAN MARKET UPDATE

As a result of the extraordinary level of investor uncertainty, intense market  
speculation around the Russian environment and comments from other consumer     
companies operating in the region, Carlsberg is providing an update about       
expected third quarter performance from its Russian operations. It is important 
to note that the third quarter results figures are not yet available and the    
information set out below is based off latest available data and there may be   
differences between actual figures and those described herein.                  

The Russian market is estimated to have been slightly down compared to the third
quarter 2007 reflecting principally exceptionally poor weather across the       
region. This has been particularly prevalent in the second half of the quarter. 
Volume growth, particularly in the lower priced segments of the market, has also
been held back by rising prices as well as recent volatility in the global      
markets.                                                                        

Carlsberg's Russian volumes were slightly down compared to third quarter 2007,  
in line with the estimated market development. We have continued to focus upon  
our branded, premium orientated approach to the market. As a result, the        
premiumisation and pricing trends witnessed in the business in the first half of
the year have continued throughout the third quarter leading to double digit    
increases in net sales in local currencies.                                     
                                                                             The
operating margin in Russia is consequently up compared to third quarter         
2007.                                                                           

For 2008 as a whole, we now expect the Russian beer market growth to be 1-2%.   
Key fundamentals for growth in Russia remain unchanged and support a medium term
growth rate of 3-5% per year with existing premiumisation trends continuing.    

Carlsberg will release its third quarter results in the normal way on 5 November
2008.                                                                           

DISCLAIMER

The forward-looking statements, including forecasts on sales and earnings       
performance, reflect management's current expectations based on information     
available at the date of this document, and are subject to risks and            
uncertainty. Such statements are made on the basis of assumptions and           
expectations which the Company believes to be reasonable at this time, but which
may prove to be erroneous. Many factors, some of which will be beyond           
management's control, may cause actual developments to differ materially from   
the expectations expressed. Such factors include, but are not limited to,       
economic and political uncertainty (including developments in interest rates and
exchange rates), financial and regulatory developments, changes in demand for   
the Group's products, competition from other breweries, the availability and    
pricing of raw materials and packaging materials, price reductions resulting    
from market-driven price reductions, market acceptance of new products, launches
of rival products, stipulation of market                                        

www.carlsberggroup.com

Carlsberg Group

values in the opening balance of the acquired companies and other unforeseen    
factors. Should one or more of these risks or uncertainties materialise, or     
should any underlying assumptions prove incorrect, actual outcomes may vary     
materially from those indicated.                                                

Carlsberg assumes no obligation to update or revise such forward-looking        
statements or to update the reasons for which actual results could differ       
materially from those anticipated in such forward-looking statements except when
required by law.                                                                

For further information, please contact:

Investor Relations: Mikael Bo Larsen   +45 3327 1223
Media Relations:    Jens Peter Skaarup +45 3327 1417

Carlsberg is one of the leading brewery groups in the world, with a large       
portfolio of beer and soft drinks brands. Its flagship brand - Carlsberg - is   
one of the fastest-growing and best-known beer brands in the world. More than   
40,000 people work for Carlsberg, and its products are sold in more than 150    
markets. In 2007 Carlsberg sold more than 115 million hectolitres of beer, which
is about 95 million bottles of beer a day. Find out more at                     
www.carlsberggroup.com.                                                         

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Attachments

33_ uk_03102008_russia update.pdf