REPURCHASE OF SAMPO PLC'S A SHARES


SAMPO PLC         STOCK EXCHANGE RELEASE           7 October 2008 at 1.55 pm   

REPURCHASE OF SAMPO PLC'S A SHARES  
                                            
Based on the authorisation granted by the Annual General Meeting on 15 April    
2008, Sampo plc's Board of Directors decided today to repurchase 10 million     
Sampo's A shares with distributable capital and reserves. The amount repurchased
corresponds to approximately 1.7 per cent of the total number of shares.        
Repurchases decrease the distributable capital and reserves.                    

The shares were acquired through accerated book building offering, and thus not 
in the proportion in which the shareholders' shareholdings are distributed      
(private repurchase). The price paid was 11.50 euros per share.                 

Shares were purchased from Exista hf. and its subsidiaries, because of the low  
transaction costs and the price lower than in public trading. The shares        
purchased on the basis of this decision will be cancelled, and therefore the    
purchase will benefit all shareholders in proportion to their holding.          

At the time of this decision the situation in the financial markets is          
exceptionally uncertain. In the Board's opinion the above purchase is in the    
interest of all shareholders. The purchase also prevents an overliquidity       
situation in the markets.                                                       

On the basis of the above weighty financial reasons for repurchases referred to 
Companies Act exist.                                                            


SAMPO PLC                                                                       

Jarmo Salonen                                                                   
Head of Investor Relations and Group Communications                             
phone +358 10 516 0030                                                          


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Financial Supervision                                                           
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