Gwen Stefani and LBi bring Japanese Karaoke Online with Harajuku Lovers Fragrance

PRESS RELEASE
Stockholm/Amsterdam, 9 October 2008

Gwen Stefani is bringing her signature Harajuku style to the world in
a whole new way. To promote Gwen's new fragrance line, Harajuku
Lovers Fragrance, internationally acclaimed fragrance company COTY
teamed up with LBi, the global marketing and technology agency, to
launch a new interactive marketing campaign featuring an animated
Gwen Stefani and her Harajuku posse. The site allows fans to record,
upload, and share videos of themselves singing Karaoke to the Stefani
hit, "Harajuku Girls." The videos are then instantly shared and made
visible to everyone visiting the site.

http://www.hlfragrance.com
A Harajuku is a young Japanese girl known for creating extremely
unique and individualized fashion styles. Stefani, intrigued by this
distinct culture and style, has made it the focal point of her
clothing and fragrance line, Harajuku Lovers. New York-based LBi
Syrup aimed to bring out the Harajuku attitude and inspire those
visiting the site.

Rob Holzer, CEO, LBi Syrup: "The website captures the independent
spirit of the Harajuku girl, encouraging everyone to record their
Karaoke videos in unique ways in order to express their individual
style. The ability of these users to create and display their own
content online has taken the website to a whole new level of
interactivity."

Leslie Oglesby, Global Marketing Director at COTY fragrances says:"LBi Syrup brought the Harajuku Lovers fragrances to life online.
Through an animated world, each of the Harajuku girls expresses her
true style and fragrance.  LBi Syrup created the idea of Karaoke
where consumers can tap into their own Harajuku Style and show it off
to all of their friends.  This is an initiative that has really
resonated with our target audience and one which we are excited to
see develop along with our brand."

The site, launched in August, also allows users to rate and comment
on the videos, download wallpapers, and display the videos on social
networking pages, such as Facebook or MySpace. It is poised for even
more growth and interactivity, including an online Karaoke contest, a
launch in Japan in October, and a UK launch next year. The launch in
the UK will likely include Karaoke Booths in many UK shopping
centers. LBi Syrup is also handling the creative design of the online
media campaign launching this fall.


For further information please contact:
Robert Holzer, CEO, LBi Syrup
+1 212 680 1477, robert@syrupnyc.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com


About LBi:
LBi is a global marketing and technology agency. The Company employs
approximately 1,600 professionals located primarily in the major
European, American and Asian business centers, such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi blends the full range of service disciplines to create
innovative multichannel solutions for national and international
corporate clients. By combining business and media strategy
development with creative design, industry expertise and the latest
digital communications technology, LBi offers a unique  and uniquely
valuable proposition. LBi is listed on Nasdaq OMX Nordic in Stockholm
and Euronext in Amsterdam as (symbol: LBI).
www.lbi.com