Appointment of the Nomination Committee

Appointment of the Nomination Committee 

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act. (2007:528) The
information was distributed to the media for publication at 10:00, hrs CEST on
Tuesday October 14th, 2008.

In accordance with the decision at the Annual General Meeting on April 1, 2008
Pricer's board chairman Akbar Seddigh has during September contacted the
company's largest shareholders to form a Nomination Committee. Subsequently, the
shareholders agreeing to participate in the work of the Nomination Committee
each nominated a representative. 

The shareholders and representatives comprising the Nomination Committee, in
addition to the chairman of the board Akbar Seddigh, are: 

Salvatore Grimaldi, SAGRI Development AB
Teodore Jeansson, private and through company
David Goldschmidt, Brightman Almagor Friedman Trustees
John Örtengren, Aktiespararna (The Swedish Shareholders' Association)

Combined, per September 30, 2008, these shareholders represented over 27 percent
of the votes in Pricer AB. 

The Nomination Committee will form a proposal to the Board of Directors and
prepare other matters prior to the Annual General Meeting planned for April
2009. The Committee's assignment remains effective until a new Nomination
Committee is appointed. 

Shareholders wishing to submit proposals to Pricer's Nomination Committee can
contact the Nomination Committee by e-mail at ir@pricer.com or by letter to:
Pricer AB, Attention: Valberedningen, Bergkällavägen 20-22, S-192 79 Sollentuna,
Sweden.


For further information, please contact:
Harald Bauer, CFO Pricer AB: +46 8 505 582 00

Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. Pricer is the only company today offering a communication platform
that supports both segment based ESL and pixel-based ESL. The platform is based
on a two-way communication protocol to ensure a complete traceability and
effective management of resources. The Pricer system significantly improves
consumer benefit and store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has over 4,000 installations in more than 30
countries with approximately 60 percent market share. Customers include many of
the world's top retailers and some of the foremost retail chains in Europe,
Japan and the USA. Pricer, in co-operation with qualified partners, offers a
totally integrated solution together with supplementary products, applications
and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com