DGAP-News: GfK AG:GfK Group order book as at September far outstrips the previous year’s level; GfK receives break fee totaling approximately EUR 13m after WPP takes over TNS

| Source: EQS Group AG EQS Group AG 

GfK AG / Miscellaneous/Miscellaneous

15.10.2008 

Release of a Corporate News, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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Nuremberg, October 15, 2008 – The GfK Group (SDAX, Prime Standard, ISIN:
DE0005875306) is defying the global financial crisis to benefit from the
lower volatility of the market research industry. By the end of Septem-ber,
91.6% of the GfK Group sales forecast for 2008 had already been posted or
entered in the order book. The high level of the prior year of 89.0% was
again exceeded and the positive trend of the financial year, which had
already contributed to the sales target being upgraded at mid-year, was
sustained.

In the contract for the planned merger of equals, GfK and British market
research company TNS had agreed on a break fee to the tune of around GBP
10.6m (approximately EUR 13m). After the WPP Group acquired around 82% of
TNS, GfK received this break fee. Expenses from the merger negotiations
were fully offset by the payment, so that there are no negative effects on
the EPS.

The GfK Group
The GfK Group is the No. 4 market research organization worldwide. Its
activities cover the three business sectors of Custom Research, Retail and
Technology and Media. In financial year 2007, the GfK Group achieved sales
of EUR 1,162.1 million. The Group has 115 companies operating in more than
100 countries. Of a total of approximately 10,000 employees (as at
September 30, 2008), more than 80% are based outside Germany. For further
information, visit our website: www.gfk.com

Responsible under press legislation
GfK AG, Corporate Communications
Jörg Peters
Nordwestring 101
90319 Nuremberg
Tel. +49 911 395-2012
investor.relations@gfk.com
DGAP 15.10.2008 
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Language:     English
Issuer:       GfK AG
              Nordwestring 101
              90319 Nürnberg
              Deutschland
Phone:        +49 (0)911 395-0
Fax:          +49 (0)911 395-2209
E-mail:       investor.relations@gfk.de
Internet:     www.gfk.de
ISIN:         DE0005875306
WKN:          587530
Indices:      SDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Berlin, Düsseldorf, Hamburg, Stuttgart
End of News                                     DGAP News-Service
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