H&M GROUP SALES DEVELOPMENT IN SEPTEMBER

H&M GROUP SALES DEVELOPMENT IN SEPTEMBER

In the month of September 2008, sales in local currencies including VAT
increased by 10 per cent compared to September previous year. 

Sales increase per month in per cent excl. currency rate changes:


           2004/05 2005/06 2006/07 2007/08
December   13      14(4)   16(5)   10(-1)
January    5       15(5)   16(5)   17(3)
February   6       11(2)   15(5)   24(10)
March      20      0(-8)   29(17)  3(-8)
April      15      9(1)    21(8)   -1(-10)
May        18      13(5)   10(-2)  25(14)
June       18      9(1)    17(5)   8(-2)
July       12      11(2)   14(2)   15(3)
August     17      15(5)   11(-1)  8(-3)
September  7       9(0)    25(12)  10(-2)
October    10      12(3)   15(3)    
November   11      11(2)   14(1)    
Whole year 13      11(2)   17(5)	

The figure in parenthesis represents the sales development in comparable H&M
units. Comparable units mean the stores and the internet and catalogue sales
countries that have been in operation for at least a financial year. H&M's
financial year is 1 December to 30 November.

The number of stores amounted to 1,659* on 30 September 2008 versus 1,452 on 30
September 2007. 

Sales development in the month of October will be published on Monday 17
November 2008 at 08.00 CET.

Rolf Eriksen, Managing Director   
Contact person: Nils Vinge, Head of IR     +46-8-796 5250

* Including 24 Monki and Weekday-stores.


The information in this sales development is that which H & M Hennes & Mauritz
AB (publ) is required to disclose under Sweden's Securities Market Act. It was
released for publication at 08.00 (CET) on 15 October 2008.

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's
business concept is to offer fashion and quality at the best price. H&M is
quoted on the OMX Nordic Exchange Stockholm. Today there are around 1,600 H&M
stores in 32 countries. H&M has 68,000 employees and achieved sales including
VAT in 2007 of SEK 92,123 million. H&M has a wide product range that is divided
into a number of different concepts for women, men, teenagers, children and
cosmetics. The company's clothing collections are created by its own designers,
pattern makers and buyers. For further information visit www.hm.com