Eniro launches new Online organization

Eniro launches new Online organization 

Today, Eniro launches the first step of a new organization to support Eniro's
coming new strategy by forming a business unit for online operations on a Nordic
level. Mathias Hedlund will head the new business unit Online. 

As previously communicated, Eniro is currently in a strategic review process and
the outcome of the work will be presented on a Capital markets day in Copenhagen
on November 6, 2008. To deliver against the new strategy, Eniro will need a
different organizational structure divided into three strategic business units,
Online, Offline Media and Voice with continuous strong focus on the national
markets where the local implementation will take place. Eniro is thereby
creating a functional matrix to focus both on segment opportunities and on local
markets. The business segments will be responsible for segment strategy across
the Group as well as product and concept ownership and development. The
countries will be responsible for strategy implementation, Sales, Marketing,
Business Operations, Co-operations and content aggregation as well as the local
supporting functions, IT, HR and Finance. The Swedish subsidiaries, Din Del and
118 118, will be part of the Swedish organization.  

The overall focus with the new strategy is to transform from print dependency to
online opportunities. In order to start take action to explore the online
opportunities a decision was made to launch the new Online organization already
on October 20, ahead of the strategy presentation on November 6. 
Online will be a reporting business unit with P&L responsibility. Mathias
Hedlund will head the business unit and also be part of Eniros management group.
The new Eniro management group will consist of Jesper Kärrbrink, President and
CEO, Jan Johansson, CFO, Åsa Wallenberg, Head of IR and Communications, Mattias
Wedar, CIO, Mathias Hedlund, Vice President Online, Martin Carlesund, President
Sweden, Wenche Holen, President Norway, Illka Wäck, President Finland, Henrik
Dyring, President Denmark and Roger Asplund, President Poland. Vice President
Voice will be Wenche Holen. Vice President Offline Media will be announced
later. 

- I am very pleased to do this organizational change that will increase our
focus on the different market segment opportunities at the same time as we
continue to focus on our strong local market presence, says Jesper Kärrbrink,
President and CEO of Eniro.  

Mathias Hedlund has previously worked at the Swedish gaming company Svenska Spel
where he among other things held the position as Vice President Games and
Lotteries, a division that included the Internet business within the company.

- There are great opportunities for Eniro in the online market segment and by
the new organization we can develop Eniro's online business further and take
advantage of the online opportunities, says Mathias Hedlund, Vice President
Online Eniro. 

The new organization will be in place in its entirety from January 1, 2009.
Additional questions will be answered at the Capital markets day held in
Copenhagen on November 6, 2008. 

For further information regarding the CMD and registration see www.eniro.com


For more information: 
Mathias Hedlund, Vice President Online, tel +46 8 55 33 15 58, mobile +46 70 666
37 58
Åsa Wallenberg, Head of IR and Communications, tel +46 8 553 310 66, mobile +46
70 361 34 09

www.eniro.com

Eniro is the leading search company in the Nordic media market. Eniro makes it
easy to find people, businesses and products using directories, directory
assistance, Internet and mobile services. Eniro has operations in Sweden,
Norway, Finland, Denmark and Poland

Eniro is listed on the Stockholm Stock Exchange and has some 4,650 employees. In
2007, revenues amounted to SEK 6,443 M, with EBITDA of SEK 2,266 M. Operating
revenues and EBITDA excluding discontinued operations