Entraction launches bingo! - First site in the network is Finnish Bingohuone.com

Solna, Sweden (20 October 2008). Now it's the grand opening of bingo in
Entraction's network. Bingohuone is the first to launch with a site made
especially for bingo players. Bingo complements Entraction's offer and
Entraction will actively add more games to its platform going forward. 
 	 
 	
Entraction launched its bingo network at the end of last week and the first
site was Bingohuone.com. Already from the first day there have been many
players online, even more than at established competitors' sites, and totally
more than 10 000 bingo players. There is also great activity in the local
Finnish chat room, which is important as bingo is a fast growing game where
interaction with other bingo players is very important. Bingohuone will use
well known Finnish TV personalities as ambassadors for their site. 

Bingo complements Entraction's product portfolio that already includes poker,
casino and betting. The development in Entraction's poker network has been very
strong this year and the company takes market share from competitors. 

"Bingohuone is the first site in the bingo network, but we have already signed
agreements with additional partner sites. We see a large potential in bingo,
but more than anything it makes Entraction a strong provider of online gaming.
The company grows strongly and we can show a very positive development in
profitability. We will also intensify the work with adding more proprietary
gaming products to our platform," says Peter Åström, CEO Entraction. 

Entraction uses bingo software from NYX Interactive and can offer locally
adapted solutions in a language of choice. The bingo client also includes
popular side games as slot machines and wheel of fortune. 
 
For more information, please contact:
Pia Rosin, Corporate Communications Director, +46 70 753 22 46
Peter Åström, CEO, +46 73 600 85 01