DGAP-Adhoc: Beate Uhse sells stake in FunFactory


Beate Uhse AG / Disposal

22.10.2008 

Release of a Adhoc News, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
---------------------------------------------------------------------------

Flensburg, 22 October 2008 – Beate Uhse AG is selling its 25.12% stake in
FunFactory GmbH to the company itself with effect from 1 October 2008.

By selling its stake, the Beate Uhse Group has continued with the
consistent streamlining of its portfolio within the framework of its
strategic realignment, a programme which also involves developing
top-quality, high-margin private labels marketed via proprietary
distribution channels. One example is the successful launch of the sex toy
line under the Mae B. brand at the beginning of 2008.


Contact:
Beate Uhse AG
Assia Tschernookoff 
Leiterin Unternehmenskommunikation 
Gutenbergstraße 12 
24941 Flensburg 
www.beate-uhse.ag 
Fon: 0049 461 / 99 66 125 
Fax: 0049 461 / 99 66 377 


DGAP 22.10.2008 
---------------------------------------------------------------------------
Language:     English
Issuer:       Beate Uhse AG
              Gutenbergstraße 12
              24941 Flensburg
              Deutschland
Phone:        +49 (461) 99 66 307
Fax:          +49 (461) 99 66 440
E-mail:       atschernookoff@beate-uhse.de
Internet:     www.beateuhse.ag
ISIN:         DE0007551400
WKN:          755140
Indices:      CDAX, PRIMEALL, CLASSICALLSHARE
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Berlin, Hannover, Stuttgart, München, Hamburg, Düsseldorf
End of News                                     DGAP News-Service
---------------------------------------------------------------------------