LOS ANGELES, Oct. 27, 2008 (GLOBE NEWSWIRE) -- Reed's, Inc. (Nasdaq:REED) announced today that it has formed an enhanced partnership with Rosauers Supermarkets, a chain of 21 supermarkets based in Spokane, Washington and serving the Inland Pacific Northwest under the banners of Rosauers, Super 1 Foods and Huckleberry's Natural Markets. Rosauers Supermarkets carry a wide variety of natural and organic products, including select Reed's ginger brews and Virgil's All Natural Sodas, and has committed to begin carrying Reed's full product line throughout its 21 locations.
Christopher Reed, Founder and CEO of Reed's, Inc., stated, "Rosauers Supermarkets has been an established and trusted natural foods supermarket chain within the Northwestern U.S. marketplace since its founding in 1936. We are very pleased to expand Reed's presence within each of Rosauers three supermarket banners which we believe represents a significant opportunity to increase brand awareness in the Pacific Northwest."
Carl Bertrand, Regional Manager for Reed's, Inc., commented, "With this new partnership, we look forward to driving the Reed's brand through the development of full year 'partner-with-purpose' marketing plans, in-store sampling campaigns, Weekly Ad/Circular participation and additional promotional efforts which will greatly expand our reach with Rosauers consumers in the Inland Pacific Northwest marketplace."
About Rosauers Supermarkets
Rosauers is a chain of Supermarkets based in Spokane, Washington and founded by J. Merton Rosauer in 1936. Currently there are 21 Rosauers stores operating under the Rosauers, Super 1 Foods, and Huckleberry's banners. Rosauers currently has stores in Washington, Idaho, Montana and Oregon. Rosauers was purchased by URM Stores, Inc. in 1984.
About Reed's, Inc.
Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry being brewed not manufactured and use fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company has acquired the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. Reed's products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide and in Canada. For more information about Reed's, please visit the company's website at: www.reedsgingerbrew.com or call 800-99-REEDS.
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed's goals and strategies, contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including difficulties in marketing its products and services, need for capital, competition from other companies and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-QSB, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.