Business Media China AG / Letter of Intent 05.11.2008 Release of a Adhoc News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------- Ad-hoc Announcement Business Media China AG and Wall AG signed Letter of Intent Stuttgart, November 05, 2008. Yesterday, Business Media AG (WKN 525 040) and Wall AG signed a letter of intent that stipulates the signing of a cooperation agreement until December 31, 2008. The agreement arranges for the common engagement of the two companies in the Chinese outdoor advertising market: More specifically, it comprises the promotion of the street furniture products of Wall AG with the aim to enter into Public Private Partnerships (PPPs) with major Chinese cities. The OoH advertising media that are created in this context will be marketed by BMC Advertising, a 100-percent subsidiary of Business Media China AG. For 2009 or 2010 at the latest, the contracting parties plan to establish a joint venture in China. On the basis of PPPs, the joint venture will be responsible for the creation and management of street furniture products that will be customized for the respective partner cities by Wall AG and for the distribution of the outdoor advertising media resulting from the PPPs. Wall AG is a leading manufacturer and supplier of street furniture products. Establishing long-term partnerships with its client cities, the company provides street furniture and attends to their cleaning, management, and maintenance. In return, Wall AG is assigned the marketing rights for its high-quality advertising spaces. With its Chinese subsidiaries BMC Advertising and BMC Flying Dragon, Business Media China AG is already one of the leading and most distinguished outdoor advertising companies today. The cooperation will give the two companies the possibility to gain access to partnerships with Chinese cities and to secure long-term licenses for advertising spaces in attractive public locations. --- End of Ad-hoc Announcement --- Internationally Wall AG is one of the leading companies within the market of street furniture with backlit lightboxes. Wall AG has been manufacturing street furniture for more than 30 years and is providing interested cities with its products free of charge and attends to their maintenance and cleaning. In return, the company is assigned the marketing rights for its high-quality advertising spaces. Among the products of Wall AG are city toilets, waiting booths of bus and tube, kiosks, advertising pillars, advertising showcases, direction boards, city information installations, and large-scale advertising space. As an international outdoor advertising company and supplier of street furniture, Wall AG markets advertising spaces on public streets and squares in 50 major cities and 6 countries. Wall AG´s products can be found, among others, in Berlin, Istanbul, Sofia, Budapest, and Boston. Headquartered in Berlin, Wall AG has 11 further subsidiaries in Germany, Hungary, Romania, Bulgaria, Egypt and Turkey. Today, the company has more than 720 employees and a global sales revenue of more than EUR 152 mn. The basis of Wall AG´s success is the corporate concept 'one-stop development, production, service and poster commercialization'. In the area of street furniture featuring backlit poster advertising, Wall AG is one of the leading international suppliers. All of the street furniture and the advertising media are customized in the companys state-of-the-art manufacturing plant for street furniture products in Velten/Berlin-Brandenburg to meet the specific requirements of cities around the world. Refinancing is carried out through the marketing of advertising spaces. The cooperation with Wall AG enables Business Media China AG to gain access to the marketing of advertising spaces on street furniture equipment and in other public locations that the partner cities place at the companies disposal within the context of the partnership. Business Media China AGs portfolio of advertising spaces that already covers various airports and railway stations in China will now be completed through advertising space in public areas. Many synergies will arise from the combination of networks, infrastructure and the market access to the Chinese OoH market of Business Media China AG and Wall AG´s technical and design skills. Both companies will enhance their positions on the OoH market through the cooperation: Business Media China AG will be able to offer new media formats in attractive urban locations and enable Wall AG to break into the highly interesting Chinese advertising market. For further information, please contact: Business Media China AG Rotebühlstrasse 87 70178 Stuttgart Germany E-mail: invest@businessmediachina.com Edwin van der Geest Tel: +41 43 268 32 30 DGAP 05.11.2008 --------------------------------------------------------------------------- Language: English Issuer: Business Media China AG Rotebühlstrasse 87 70178 Stuttgart Deutschland Phone: +49 (0)711 490 890 0 Fax: +49 (0)711 490 890 110 E-mail: invest@businessmediachina.com Internet: www.businessmediachina.com ISIN: DE0005250401 WKN: 525040 Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Düsseldorf, Hamburg, München, Berlin, Stuttgart End of News DGAP News-Service ---------------------------------------------------------------------------
DGAP-Adhoc: Business Media China AG and Wall AG signed Letter of Intent
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