DGAP-Adhoc: Business Media China AG and Wall AG signed Letter of Intent

Business Media China AG / Letter of Intent

05.11.2008 

Release of a Adhoc News, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
---------------------------------------------------------------------------

Ad-hoc Announcement

Business Media China AG and Wall AG signed Letter of Intent

Stuttgart, November 05, 2008. Yesterday, Business Media AG (WKN 525 040)
and Wall AG signed a letter of intent that stipulates the signing of a
cooperation agreement until December 31, 2008. The agreement arranges for
the common engagement of the two companies in the Chinese outdoor
advertising market: More specifically, it comprises the promotion of the
street furniture products of Wall AG with the aim to enter into Public
Private Partnerships (PPPs) with major Chinese cities. The OoH advertising
media that are created in this context will be marketed by BMC Advertising,
a 100-percent subsidiary of Business Media China AG.

For 2009 or 2010 at the latest, the contracting parties plan to establish a
joint venture in China. On the basis of PPPs, the joint venture will be
responsible for the creation and management of street furniture products
that will be customized for the respective partner cities by Wall AG and
for the distribution of the outdoor advertising media resulting from the
PPPs.

Wall AG is a leading manufacturer and supplier of street furniture
products. Establishing long-term partnerships with its client cities, the
company provides street furniture and attends to their cleaning,
management, and maintenance. In return, Wall AG is assigned the marketing
rights for its high-quality advertising spaces.

With its Chinese subsidiaries BMC Advertising and BMC Flying Dragon,
Business Media China AG is already one of the leading and most
distinguished outdoor advertising companies today.

The cooperation will give the two companies the possibility to gain access
to partnerships with Chinese cities and to secure long-term licenses for
advertising spaces in attractive public locations.

--- End of Ad-hoc Announcement ---

Internationally Wall AG is one of the leading companies within the market
of street furniture with backlit lightboxes. Wall AG has been manufacturing
street furniture for more than 30 years and is providing interested cities
with its products free of charge and attends to their maintenance and
cleaning. In return, the company is assigned the marketing rights for its
high-quality advertising spaces.

Among the products of Wall AG are city toilets, waiting booths of bus and
tube, kiosks, advertising pillars, advertising showcases, direction boards,
city information installations, and large-scale advertising space.

As an international outdoor advertising company and supplier of street
furniture, Wall AG markets advertising spaces on public streets and squares
in 50 major cities and 6 countries.  Wall AG´s products can be found, among
others, in Berlin, Istanbul, Sofia, Budapest, and Boston.

Headquartered in Berlin, Wall AG has 11 further subsidiaries in Germany,
Hungary, Romania, Bulgaria, Egypt and Turkey. Today, the company has more
than 720 employees and a global sales revenue of more than EUR 152 mn.

The basis of Wall AG´s success is the corporate concept 'one-stop
development, production, service and poster commercialization'. In the area
of street furniture featuring backlit poster advertising, Wall AG is one of
the leading international suppliers. All of the street furniture and the
advertising media are customized in the company’s state-of-the-art
manufacturing plant for street furniture products in
Velten/Berlin-Brandenburg to meet the specific requirements of cities
around the world. Refinancing is carried out through the marketing of
advertising spaces.

The cooperation with Wall AG enables Business Media China AG to gain access
to the marketing of advertising spaces on street furniture equipment and in
other public locations that the partner cities place at the companies’
disposal within the context of the partnership. Business Media China AG’s
portfolio of advertising spaces that already covers various airports and
railway stations in China will now be completed through advertising space
in public areas. Many synergies will arise from the combination of
networks, infrastructure and the market access to the Chinese OoH market of
Business Media China AG and Wall AG´s technical and design skills. Both
companies will enhance their positions on the OoH market through the
cooperation: Business Media China AG will be able to offer new media
formats in attractive urban locations and enable Wall AG to break into the
highly interesting Chinese advertising market.

For further information, please contact:

Business Media China AG 

Rotebühlstrasse 87

70178 Stuttgart

Germany

E-mail: invest@businessmediachina.com

Edwin van der Geest

Tel: +41 43 268 32 30
DGAP 05.11.2008 
---------------------------------------------------------------------------
Language:     English
Issuer:       Business Media China AG
              Rotebühlstrasse 87
              70178 Stuttgart
              Deutschland
Phone:        +49 (0)711 490 890 0
Fax:          +49 (0)711 490 890 110
E-mail:       invest@businessmediachina.com
Internet:     www.businessmediachina.com
ISIN:         DE0005250401
WKN:          525040
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Düsseldorf, Hamburg, München, Berlin, Stuttgart
End of News                                     DGAP News-Service
---------------------------------------------------------------------------