Wireless Ronin Reports 2008 Third Quarter Results




 Key recent highlights include:

 * Achieves third quarter 2008 revenue of $1.9 million, up more than
   73 percent from $1.1 million in 2007
 * Implements workforce reduction of 35 people and reduces other 
   expenses to match operating expenses with sales and committed
   projects, to result in a $1.0 million, or approximately 21 percent,
   per quarter decrease in total operating expenses
 * Continues expansion of key customer relationships

MINNEAPOLIS, Nov. 6, 2008 (GLOBE NEWSWIRE) -- Wireless Ronin Technologies, Inc. (Nasdaq:RNIN) today announced its financial results for the 2008 third quarter. The company reported revenue of $1.9 million for the third quarter of 2008, a more than 73 percent increase from $1.1 million in the third quarter of 2007. The company also reported a third quarter 2008 net loss of $4.6 million compared to a net loss of $2.4 million in the year-ago quarterly period, and a basic and diluted loss per share of $0.31 compared to a basic and diluted loss per share of $0.17 last year. The year-over-year increase in the net loss for the 2008 third quarter was primarily the result of operating expense growth that outpaced revenue growth. Third-quarter 2008 results also included costs of approximately $201,000, or $0.01 per basic and diluted share, of non-cash stock option expense related to FAS123R, compared to $149,000 or $0.01 per basic and diluted share in 2007.

"Our recent leadership transition has been orderly and we continue to effectively service our current customer base and actively conduct contract negotiations with the prospects we have discussed in prior communications. We have cultivated those client relationships at multiple levels within our organization, and continue to demonstrate the strength of the company's unique and highly differentiated product offering and technology platform," said Steve Birke, interim CEO.

Birke continued, "I'm also encouraged by our ongoing relationship with KFC. In June 2008, we successfully completed all of the tasks in the Request for Proposal process that KFC required in order to select a digital menu board solution for its locations. Since that process ended, we have continued to work with this client to complete market tests, and in September we installed the seventy-fifth system for KFC. We have, and will continue, to conduct contract negotiations with KFC regarding implementation of the digital menu board solution. When we have significant additional information, we will provide an update. In the interim, we are excited that KFC's parent company, Yum! Brands, announced in early October that calorie information will be phased onto menu boards starting this year and completed by January 1, 2011. We believe that successful implementation of calorie information will rely on a digital menu board solution."

Year-to-Date Results

For the first nine months of 2008, the company reported revenue of $5.5 million, a 25 percent increase from $4.4 million in the first three quarters of 2007. The company also reported a year-to-date net loss of $13.8 million compared to a net loss of $6.4 million in the year ago period, and a basic and diluted loss per share of $0.94 compared to a basic and diluted loss per share of $0.55 last year. The increase in net loss during 2008 was primarily attributable to higher operating expenses to support growth opportunities and investments in the company's Network Operations Center, or NOC, for customer testing and program pilots. The 2008 results also included costs of approximately $902,000, or $0.06 per basic and diluted share, of non-cash stock option expense related to FAS123R, compared to $881,000, or $0.08 per basic and diluted share, in 2007.

Birke continued, "We had expected to finalize several key contracts earlier in the year, but the current economic environment has created some headwinds for us. However, we remain confident in our ability to take advantage of the inevitable shift from manual signage to a digital format. Wireless Ronin is a recognized leader in this industry and we continue to demonstrate significant value to our current and prospective clients. We have evaluated our business infrastructure and have taken steps to right-size our organization by aligning our internal resources with our sales and projects. This was the reason for the recent decision to reduce our workforce. This action has decreased our expense rate, and in the long-term, it makes Wireless Ronin a more efficient organization."

"Through the combination of our world-class solution offering, strong client relationships and our new, rigorous focus on expense management, we believe we are well-positioned to be successful as we continue to see the shift to digital signage solutions," continued Birke. "We are excited by the opportunities that continue to unfold in this industry, such as the government regulations requiring the display of product nutritional values at quick-serve restaurants. We see significant enthusiasm for our core product, among current and prospective customers, to address these types of issues. We believe that the digital signage industry is in its infancy with tremendous growth potential across multiple vertical markets, and we remain focused on those that offer the greatest near-term growth potential."

Operations Analysis

For the third quarter of 2008, gross margin averaged 5.2 percent, compared to a gross margin of 36.8 percent in the third quarter of 2007. The 2008 gross margin was impacted by investments in the company's NOC and costs to support customer pilots and program tests. Excluding these investments, gross margin would have averaged 20.7 percent through the first three quarters of 2008.

Third quarter 2008 operating expenses totaled $4.9 million, compared to $3.2 million in the prior year.

General and administrative expense for the 2008 third quarter was $3.1 million compared to $2.2 million during the same period last year, primarily reflecting higher staffing levels and additional expenses from the acquisition of the company's Canadian subsidiary. That acquisition was completed in August 2007, and only had partial impact on third quarter 2007 results. Increased expenses also resulted from higher professional services fees and FAS 123R-related expenses.

Sales and marketing expense totaled $0.9 million in the third quarter of 2008, compared to $0.7 million in the third quarter of 2007. The year-over-year increase in sales and marketing expense resulted from expenses related to tradeshows, marketing and other new business generation activities.

Earlier this week, Wireless Ronin implemented a workforce reduction to better match its infrastructure and expenses with sales levels and current client projects. As a result, the company has reduced its employee and contractor count by 35, or approximately 22 percent, with reductions spread across several areas. The company expects to take a pre-tax fourth quarter severance charge of approximately $100,000, or $0.01 per basic and diluted share, related to the workforce reduction. As a result of the workforce reduction and lower non-employee related expenses, Wireless Ronin expects these actions to decrease ongoing quarterly operating expenses by approximately $1.0 million, or $0.07 per basic and diluted share, commencing in 2009.

Cash and marketable securities at September 30, 2008 totaled approximately $18.0 million, compared to $29.6 million at December 31, 2007. Both totals include $450,000 of restricted cash. The decline in cash and marketable securities reflects the funding of the company's net loss. Due to the company's loss carryforward position, it does not currently pay income taxes.

"As we look to the fourth quarter, it is difficult to forecast what impact the current economic slowdown will have on customer demand and project implementations. We are confident that our product solution, commitment to deploying best-in-class technology and market momentum will allow us to grow revenue. At a time when business levels are difficult to predict, we believe that as a result of our continued focus on client acquisition, revenue generation and expense management, we will ultimately be successful. However, in the near-term we expect that quarterly revenue will be consistent with our performance in the third quarter," concluded Birke.

A conference call to review the third-quarter results and to provide further detail regarding the recent workforce reduction is scheduled for today at 3:30 p.m. (CST). A live webcast of Wireless Ronin's earnings conference call can be accessed on the Investor section of its corporate website at www.wirelessronin.com. Alternatively, a live broadcast of the call may be heard by dialing (888) 633-9563 inside the United States or Canada, or by calling (706) 679-6372 from international locations. An operator will direct you to the Wireless Ronin conference call. A webcast replay of the call will be archived on Wireless Ronin's corporate Web site. An archive of the call is also accessible via telephone by dialing (800) 642-1687 domestically and (706) 645-9291 internationally with pass code 69318923. The conference call archive will be available through December 6, 2008.

About Wireless Ronin Technologies, Inc.

Wireless Ronin Technologies (www.wirelessronin.com) is the developer of RoninCast(r), a complete software solution designed to address the evolving digital signage marketplace. RoninCast(r) software provides clients with the ability to manage a digital signage network from one central location and is the only complete, turnkey solution in the digital signage marketplace. The software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration. Wireless Ronin offers an array of services to support RoninCast(r) software including consulting, creative development, project management, installation, and training. The company's common stock trades on the NASDAQ Global Market under the symbol "RNIN".

The Wireless Ronin Technologies, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=3208

This release contains certain forward-looking statements of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect management's expectations and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance. Risks and uncertainties that could affect such performance include, but are not limited to, the following: estimates of future expenses, revenue and profitability; the pace at which the company completes installations and recognizes revenue; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in detail in the company's Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission, on May 9, 2008.



                  WIRELESS RONIN TECHNOLOGIES, INC.
                     CONSOLIDATED BALANCE SHEETS

                                            September 30, December 31,
                                                2008          2007
                                                ----          ----
                                             (unaudited)    (audited)
                  ASSETS

 CURRENT ASSETS
  Cash and cash equivalents                 $ 10,576,983  $ 14,542,280
  Marketable securities -- available for
   sale                                        6,928,129    14,657,635
  Accounts receivable, net of allowance of
   $78,127 and $84,685                         1,891,472     4,135,402
  Income tax receivable                          109,805       231,328
  Inventories                                    925,209       539,140
  Network equipment held for sale              1,937,162            --
  Prepaid expenses and other current assets      325,776       817,511
                                            ------------  ------------
   Total current assets                       22,694,536    34,923,296
 Property and equipment, net                   2,168,931     1,780,390
 Intangible assets, net of accumulated
  amortization                                 2,593,124     3,174,804
 Restricted cash                                 450,000       450,000
 Other assets                                     37,768        40,217
                                            ------------  ------------
 TOTAL ASSETS                               $ 27,944,359  $ 40,368,707
                                            ============  ============

    LIABILITIES AND SHAREHOLDERS' EQUITY
 CURRENT LIABILITIES
  Current maturities of capital lease
   obligations                              $     73,643  $    100,023
  Accounts payable                             1,856,041     1,387,327
  Deferred revenue                               443,835     1,252,485
  Accrued purchase price consideration           999,974       999,974
  Accrued liabilities                          1,457,849       869,759
                                            ------------  ------------
  Total current liabilities                    4,831,342     4,609,568
 Capital lease obligations, less current
  maturities                                      15,413        70,960
                                            ------------  ------------
  Total liabilities                            4,846,755     4,680,528
                                            ------------  ------------

 COMMITMENTS AND CONTINGENCIES

 SHAREHOLDERS' EQUITY
 Capital stock, $0.01 par value, 66,666,666
  shares authorized
  Preferred stock, 16,666,666 shares
   authorized, no shares issued and
   outstanding                                        --            --
  Common stock, 50,000,000 shares
   authorized; 14,764,454 and 14,537,705
   shares issued and outstanding at
   September 30, 2008 and December 31,
   2007, respectively                            147,645       145,377
 Additional paid-in capital                   80,194,295    78,742,311
 Accumulated deficit                         (57,312,066)  (43,520,098)
 Accumulated other comprehensive income           67,730       320,589
                                            ------------  ------------
  Total shareholders' equity                  23,097,604    35,688,179
                                            ------------  ------------
 TOTAL LIABILITIES AND SHAREHOLDERS'
  EQUITY                                    $ 27,944,359  $ 40,368,707
                                            ============  ============


                  WIRELESS RONIN TECHNOLOGIES, INC.
                CONSOLIDATED STATEMENTS OF OPERATIONS
                             (Unaudited)

                    Three Months Ended          Nine Months Ended
                       September 30,              September 30,
                       -------------              -------------
                    2008          2007         2008           2007
                    ----          ----         ----           ----
                 (unaudited)    (audited)    (unaudited)    (audited)
 Sales
  Hardware      $    738,166  $    429,578  $  1,997,546  $  2,949,816
  Software           432,430       119,179       734,658       472,018
  Services and
   other             778,936       575,176     2,747,065       953,398
                ------------  ------------  ------------  ------------
   Total sales     1,949,532     1,123,933     5,479,269     4,375,232

 Cost of sales
  Hardware           665,723       263,961     1,751,653     1,999,669
  Software           217,829         1,007       217,829         1,007
  Services and
   other             963,705       444,797     2,946,912       685,376
                ------------  ------------  ------------  ------------
   Total cost of
    sales          1,847,257       709,765     4,916,394     2,686,052
                ------------  ------------  ------------  ------------
   Gross profit      102,275       414,168       562,875     1,689,180

 Operating
  expenses:
  Sales and
   marketing
   expenses          927,085       715,016     3,256,883     1,993,191
  Research and
   development
   expenses          792,832       319,945     1,836,741       827,234
  General and
   administrative
   expenses        3,134,171     2,210,632     9,801,140     5,486,439
  Termination of
   partnership
   agreement              --            --            --       653,995
                ------------  ------------  ------------  ------------
   Total
    operating
    expenses       4,854,088     3,245,593    14,894,764     8,960,859
                ------------  ------------  ------------  ------------
   Operating
    loss          (4,751,813)   (2,831,425)  (14,331,889)   (7,271,679)

 Other income
  (expenses):
  Interest
   expense            (5,135)      (11,758)      (18,892)      (32,273)
  Interest
   income            121,707       467,740       563,215       899,724
  Other                  (35)       (7,081)       (4,402)       (8,572)
                ------------  ------------  ------------  ------------
   Total other
    income
    (expense)        116,537       448,901       539,921       858,879
                ------------  ------------  ------------  ------------
  Net loss      $ (4,635,276) $ (2,382,524) $(13,791,968) $ (6,412,800)
                ============  ============  ============  ============
 Basic and
  diluted loss
  per common
  share         $      (0.31) $      (0.17) $      (0.94) $      (0.55)
                ============  ============  ============  ============
 Basic and
  diluted
  weighted
  average shares
  outstanding     14,764,345    14,369,262    14,629,278    11,565,993
                ============  ============  ============  ============


 WIRELESS RONIN TECHNOLOGIES, INC
 2008 SUPPLEMENTARY QUARTERLY FINANCIAL DATA
 (Unaudited)
 Supplementary Data
 -------------------------------
                                                 2007
 Statement of Operations              Q1          Q2            Q3
 Sales                           $   196,436  $ 3,054,863  $ 1,123,933

 Cost of Sales                       103,263    1,873,024      709,765

 Operating Expenses                3,284,664    2,430,602    3,245,593

 Interest Expense                     10,881        9,634       11,758

 Other                              (151,807)    (278,686)    (460,659)

 Net
  Loss                           $(3,050,565) $  (979,711) $(2,382,524)

 FASB 123R (included in
  operating Expenses)                596,020      136,339      148,544

 Weighted avg shares               9,832,288   10,446,571   14,369,262


 Reconciliation Between GAAP and
  Adjusted Operating Loss
 -------------------------------

 GAAP Operating Loss             $(3,191,491) $(1,248,763) $(2,831,425)

 Adjustments:
  Depreciation and amortization       66,366       74,407      124,844
  Old Building Remaining Lease
   Oblig.W/O                              --           --      191,207
  Termination partnership
   agreement                         653,995           --      703,995
  Stock-based compensation
   expense                           596,020      136,339      148,544
                                 -------------------------------------

 Total Operating Expense
  Adjustment                       1,316,381      210,746      464,595
                                 -------------------------------------

 Adjusted Operating Loss         $(1,875,110) $(1,038,017) $(2,366,830)
                                 =====================================
                                 $     (0.19) $     (0.10) $     (0.16)


 Reconciliation Between GAAP and
  Adjusted Gross Margin
 -------------------------------

 GAAP Sales                          196,436    3,054,863    1,123,933
  Deferred customer revenue               --           --       89,775
  Network Operating Center                --           --       (6,510)
                                 -------------------------------------
   Adjusted Revenue                  196,436    3,054,863    1,207,198

 GAAP Cost of Sales                  103,263    1,873,024      709,765
  Deferred customer costs                 --           --           --
  Inventory adjustment                    --           --           --
  Network Operating Center                --      (33,375)     (74,127)
                                 -------------------------------------
   Adjusted Cost of Sales            103,263    1,839,649      635,638

 Adjusted Non-GAAP Gross Profit       93,173    1,215,214      571,560
                                 =====================================

 GAAP Gross Profit Margin               47.4%        38.7%        36.8%
 Adjusted Non-GAAP Gross Profit
  Margin                                47.4%        39.8%        47.3%

 Supplementary Data
 -----------------------------------------             2007
 Statement of Operations                         Q4           TOTAL
 Sales                                      $  1,609,681  $  5,984,913

 Cost of Sales                                 1,206,315     3,892,367

 Operating Expenses                            4,446,709    13,407,568

 Interest Expense                                  7,974        40,247

 Other                                          (377,732)   (1,268,884)

 Net Loss                                   $ (3,673,587) $(10,086,387)

 FASB 123R (included in operating Expenses)      286,268     1,167,171

 Weighted avg shares                          14,534,335    12,314,178


 Reconciliation Between GAAP and Adjusted
  Operating Loss
 ----------------------------------------

 GAAP Operating Loss                        $ (4,043,343) $(11,315,022)

 Adjustments:
  Depreciation and amortization                  385,940       651,557
  Old Building Remaining Lease Oblig.W/O              --       191,207
  Termination partnership agreement               50,000       703,995
  Stock-based compensation expense               286,268     1,167,171
                                            --------------------------

 Total Operating Expense Adjustment              722,208     2,713,930
                                            --------------------------

 Adjusted Operating Loss                    $ (3,321,135) $ (8,601,092)
                                            ==========================
                                            $      (0.23) $      (0.70)


 Reconciliation Between GAAP and Adjusted
  Gross Margin
 ----------------------------------------

 GAAP Sales                                    1,609,681     5,984,913
  Deferred customer revenue                      808,291       898,066
  Network Operating Center                       (11,630)      (18,140)
                                            --------------------------
   Adjusted Revenue                            2,406,342     6,864,839

 GAAP Cost of Sales                            1,206,315     3,892,367
  Deferred customer costs                        476,679       476,679
  Inventory adjustment                           (73,018)      (73,018)
  Network Operating Center                       (98,806)     (206,308)
                                            --------------------------
   Adjusted Cost of Sales                      1,511,170     4,089,720

 Adjusted Non-GAAP Gross Profit                  895,172     2,775,119
                                            ==========================

 GAAP Gross Profit Margin                           25.1%         35.0%
 Adjusted Non-GAAP Gross Profit Margin              37.2%         40.4%

 Supplementary
  Data
 -------------
                                         2008
 Statement of        Q1            Q2            Q3          TOTAL
  Operations
 Sales          $  1,933,514  $  1,596,223     1,949,532     5,479,269

 Cost of Sales     1,534,796     1,534,341     1,847,257     4,916,394

 Operating
  Expenses         4,860,861     5,179,815     4,854,088    14,894,764

 Interest
  Expense              7,197         6,560         5,135        18,892

 Other              (272,084)     (165,057)     (121,672)     (558,813)

 Net Loss        ($4,197,256)   (4,959,436)   (4,635,276)  (13,791,968)

 FASB 123R           395,219       305,910       200,869       901,998
  (included in
  operating
  Expenses)

 Weighted avg
  shares          14,544,181    14,577,825    14,764,345    14,629,278


 Reconciliation
  Between GAAP
  and Adjusted
  Operating Loss
 ---------------

 GAAP Operating
  Loss          $ (4,462,143) $ (5,117,933) $ (4,751,813)  (14,331,889)

 Adjustments:
  Depreciation
   and
   amortization      250,946       336,715       295,986       883,647
  Old Building
   Remaining
   Lease
   Oblig.W/O              --            --            --            --
  Termination
   partnership
   agreement              --            --            --            --
  Stock-based
   compensation
   expense           395,219       305,910       200,869       901,998
                ------------------------------------------------------

 Total Operating
  Expense
  Adjustment         646,165       642,625       496,855     1,785,645
                ------------------------------------------------------

 Adjusted
  Operating
  Loss          $ (3,815,978) $ (4,475,308) $ (4,254,958) $(12,546,244)
                ======================================================
                $      (0.26) $      (0.31) $      (0.29) $      (0.86)


 Reconciliation
  Between GAAP
  and Adjusted
  Gross Margin
 --------------

 GAAP Sales        1,933,514     1,596,223     1,949,532     5,479,269
  Deferred
   customer
   revenue                --        79,730            --        79,730
  Network
   Operating
   Center            (95,664)      (39,036)      (99,019)     (233,719)
                ------------------------------------------------------
   Adjusted
    Revenue        1,837,850     1,636,917     1,850,513     5,325,280

 GAAP Cost of
  Sales            1,534,796     1,534,341     1,847,257     4,916,394
  Deferred
   customer
   costs              47,826        50,538            --        98,364
  Inventory
   adjustment             --            --            --            --
  Network
   Operating
   Center           (190,955)     (281,100)     (317,807)     (789,862)
                ------------------------------------------------------
   Adjusted Cost
    of Sales       1,391,667     1,303,779     1,529,450     4,224,896

 Adjusted
  Non-GAAP Gross
  Profit             446,183       333,138       321,063     1,100,384
                ======================================================

 GAAP Gross
  Profit Margin         20.6%          3.9%          5.2%         10.3%
 Adjusted
  Non-GAAP Gross
  Profit Margin         24.3%         20.4%         17.3%         20.7%


            

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