Contact Information: For more information: Bashar Kharbat / Wael Abdul Samad Asdaa Public Relations Riyadh, KSA Phone: + 9661 4640051 Fax: + 9661 4628219 E-mails: info@asdaa.com Press: Jehan AbdulKarim +966 558225060 jabdulka@cisco.com Industry Analysts: Sharon Robinson +27 (0)21 4134577 sharobin@cisco.com Investor Relations: Matt Hardwick +44 208 824 1970 mahardwi@cisco.com
Middle East Financial Investment Company Implements Cisco Technology
Internet Protocol Telephony, Security Among Advanced Solutions for Company's Communications Network
| Source: Cisco Systems, Inc.
RIYADH, SAUDI ARABIA--(Marketwire - November 10, 2008) - Cisco (NASDAQ : CSCO ) today announced
that the Middle East Financial Investment Company (MEFIC), one of the
region's premier financial services firms, has selected Cisco to upgrade
its backbone network infrastructure. As part of the agreement, MEFIC will
deploy an integrated communications network comprising a comprehensive
suite of Cisco's advanced technology solutions, including Internet Protocol
(IP) telephony and security.
With the help of Cisco's intelligent network infrastructure, MEFIC,
licensed by the Capital Markets Authority (CMA) as a fully fledged
financial services company, will be able to maximize efficiency and provide
best-in-class client servicing. Additionally, Cisco's reliable information
technology infrastructure will help facilitate seamless communication
between the organization's employees and clients.
Badr Al Sayari, MEFIC's acting chief executive officer, said: "Technology
is now part of our day-to-day business and at the forefront of our
strategic planning. We have therefore made a concerted effort to adopt
technology solutions that will help ensure scalability, reliability and
security for our network. With the deployment of Cisco's advanced
technology solutions, our aim is to consolidate our position in the
financial and investment services market by delivering the highest levels
of customer service, largely through our online local, regional and
international brokerage in a highly secure online environment."
"Cisco's advanced network infrastructure solutions will help enable MEFIC
to provide superior and innovative financial and investment services in the
Middle East," said Badr Al Badr, managing director, Cisco Saudi Arabia.
"Network security is a key issue in today's global financial services
market, so being able to ensure the privacy and security of data over the
network was one of MEFIC's primary concerns. Cisco's solutions will help
protect confidential customer data."
About MEFIC
The Middle East Financial Investment Company (MEFIC) is a full fledged
financial services company with a paid up capital of S,R, 400 mm. Licensed
by the Capital Market Authority (CMA), which allows it to operate in the
fields of: Brokerage, Asset Management, Corporate Finance, Advisory and
Custody.
MEFIC's Shareholders are leaders in the financial and the investment
fields, they are: The Kuwait and Middle East Financial Investment Company
(KMEFIC) and The Arab Investment Company (TAIC) which was established by
the Central Banks of 17 Arab countries. The shareholder also include a
number of leaders in the business society.
For more info: www.mefic.com.sa
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