MTG: VIASAT TO LAUNCH TV1000 RUSSIAN KINO IN THE UNITED STATES WITH DISH NETWORK®


MTG: VIASAT TO LAUNCH TV1000 RUSSIAN KINO IN THE UNITED STATES WITH DISH
NETWORK®

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the international
entertainment-broadcasting group, today announced the launch of Viasat's TV1000
Russian Kino premium movie channel for the Russian speaking population of the
United States. The movie channel will initially be available through DISH
Network® (NASDAQ: DISH), the nation's third largest pay-TV provider with 13.79
million subscribers.

The Russian language speaking population in the US comprises between five and
seven million people. TV1000 Russian Kino is included in DISH Network's Russian
Mega Pack, which offers five Russian language channels. The channel is also
available as an A La Carte option.
TV1000 Russian Kino - broadcast 24 hours per day, seven days a week - provides
viewers with original Russian movies, ranging from classic titles such as cult
Soviet film “The Adventures of “Elektronik” to more recent blockbusters
including: Valery Todorovsky's latest film “Tiski”, romantic thriller “Кacheli”
starring Mariya Mironova and Andrei Merzlikin, and hit action adventure “Shadow
Boxing”. 
TV1000 Russian Kino was launched in the Baltics, Russia and the CIS in October
2005, and is currently available in Russia, Belarus, Moldova, Ukraine, Georgia,
Kazakhstan, Estonia, Latvia and Lithuania. TV1000 Russian Kino is part of MTG's
wholesale channel offering, which has attracted more than 33 million
subscriptions on third party cable and satellite networks in 20 central and east
European countries. 
TV1000 was initially launched in Sweden, Norway and Denmark in 1989 and the
brand has since been successfully exported, with a local version launched in
Eastern Europe in 2003. The Balkans has had its own TV1000 channel since 2005,
and TV1000 has been broadcast in Poland since 2007. Viasat also operates six
thematic TV1000 channels in the Nordic region and a HD version of TV1000 was
launched in the Nordic countries in January 2008. New channel TV1000 Premium was
launched in the Baltics and TV1000 Action East in the Baltics, Russia and the
CIS in 2008.

Hans-Holger Albrecht, President and CEO of MTG, commented: “The launch of our
Russian premium pay-TV channel in the United States is a natural next step in
the development of our wholesale channel offering. The inclusion of the channel
in the offering of one of the largest pay-TV providers in the U.S. demonstrates
the quality and potential of our channel portfolio. This combination of high
quality Russian-produced premium content, which has proven so successful across
Central and Eastern Europe, is unique and we are confident that it will prove as
appealing to Russian speaking viewers in the United States.” 
Eric Sahl, Senior Vice President of Programming for DISH Network, said: “DISH
Network is thrilled to add Russian Kino to our fantastic line-up of Russian
programming. The premium movie channel truly rounds out the great variety
offered with DISH Network's Russian offerings - the most diverse Russian channel
line-up in the country.”


***


For further information, please visit www.mtg.se, or contact:

Hans-Holger Albrecht, President & CEO
Tel:       		
+46 (0) 8 562 000 50
Investor & Analyst Enquiries:
Matthew Hooper: 	
+44 (0) 7768 440 414
Oscar Hyléen:		
+46 (0) 707 620 024
Email:   		investor.relations@mtg.se 
Press Enquiries:
Bert Willborg		
+44 (0) 791 2280 850
Email:   		
bert.willborg@mtg.se   	


About Modern Times Group MTG AB
Modern Times Group is a leading international entertainment broadcasting group
with the second largest geographical broadcast footprint in Europe. MTG's Viasat
Broadcasting is the largest free-TV and satellite premium pay-TV operator in
Scandinavia and the Baltics, and also operates channels in the Czech Republic,
Hungary, Slovenia and the Balkans. MTG's TV assets are broadcast in a total of
24 countries and reach over 100 million people. MTG is also the major
shareholder in Russia's largest independent television broadcaster (CTC Media -
Nasdaq: CTCM), and the number one commercial radio operator in the Nordic and
Baltic regions.

Modern Times Group MTG AB class A and B shares are listed on the OMX Nordic
Exchange Large Cap market (‘MTGA' and ‘MTGB').

About DISH Network Corporation
DISH Network Corporation (Nasdaq: DISH), the nation's third largest pay-TV
provider and the leader in digital television, provides approximately 13.79
million satellite TV customers as of June 30, 2008 with industry-leading
customer satisfaction which has surpassed major cable TV providers for eight
consecutive years. DISH Network also provides customers with award-winning HD
and DVR technology including the ViP® 722 HD DVR, which received the Editors'
Choice awards from both CNET and PC Magazine. In addition, subscribers enjoy
access to hundreds of video and audio channels, the most International channels
in the U.S., industry-leading Interactive TV applications, Latino programming,
and the best sports and movies in HD. DISH Network offers a variety of package
and price options including the lowest all-digital price in America, the DishDVR
Advantage Package, high-speed Internet service, and a free upgrade to the best
HD DVR in the industry. DISH Network is included in the Nasdaq-100 Index (NDX)
and is a Fortune 300 company. Visit www.dishnetwork.com/aboutus or call
1-800-333-DISH (3474) for more information. 

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 08.00 CET on 10
November 2008.

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