SOMERSET, N.J., Nov. 10, 2008 (GLOBE NEWSWIRE) -- Three advertising agencies within inVentiv Communications, a division of inVentiv Health (Nasdaq:VTIV), were recognized with top honors at the 2008 Medical Marketing &Media Awards, held in New York City on October 30.
The MM&M Awards, sponsored by Medical Marketing & Media magazine, recognize exceptional creativity and marketing effectiveness in the healthcare sector. Winners are determined by an independent panel of experts drawn from all of the marketing specialties ranging from media buying/planning to direct marketing and advertising. This year's event garnered over 700 entries from more than 150 competing companies.
GSW Worldwide, a leading global healthcare advertising agency, swept the category of Best Overall Advertising Campaign for Professional Press. The agency was awarded a Gold for their 'Tilt a Jumbler' campaign for MGI Pharma's Post-Operative Nausea and Vomiting (PONV). GSW also nabbed the Silver award in the same category for Astellas Pharma US 'Itchcraft' campaign for Protopic, an ointment used to treat moderate to severe eczema.
Ignite Health, a leading healthcare interactive agency, was honored with a Gold award in the Best Interactive Initiative for Consumer category for Advanced Medical Optics's (AMO) Reality LASIK (iLasik.com), a video-based consumer website that provides patient education and professional insights on the Lasik procedure and new technological advancements in vision correction. The site was created to reach Generation Y through video, social networking and viral marketing.
Palio, a leading full-service healthcare advertising and communications agency, received a Gold award in the Best Corporate Advertisement/Campaign category for 'Helping Patients Stay on Therapy,' a print campaign they developed for Adheris, a leading compliance and patient education company.
"We are thrilled to be recognized by MM&M for the creative solutions that inVentiv is providing for our clients," said Bill O'Donnell, president and COO of inVentiv Communications. "inVentiv's companies continue to be industry leaders in all aspects of the healthcare communications business. We are extremely honored that GSW Worldwide, Ignite Health and Palio are among the prestigious winners of the MM&M Awards."
About inVentiv Health
inVentiv Health, Inc. (Nasdaq:VTIV) is an insights-driven global healthcare leader that provides dynamic solutions to deliver customer and patient success. inVentiv delivers its customized clinical, sales, marketing and communications solutions through its four core business segments: inVentiv Clinical, inVentiv Communications, inVentiv Commercial, and inVentiv Patient Outcomes. inVentiv Health's client roster is comprised of more than 350 leading pharmaceutical, biotech, life sciences and healthcare payor companies, including all top 20 global pharmaceutical manufacturers. For more information, visit www.inventivhealth.com.
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This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks that may cause inVentiv Health's performance to differ materially. Such risks include, without limitation: changes in trends in the pharmaceutical industry or in pharmaceutical outsourcing; our ability to compete successfully with other services in the market; our ability to maintain large client contracts or to enter into new contracts; and, our ability to operate successfully in new lines of business. Readers of this press release are referred to documents filed from time to time by inVentiv Health, Inc. with the Securities and Exchange Commission for further discussion of these and other factors.