TradeDoubler and Dell extend cooperation to 2011

TradeDoubler and Dell have signed an agreement to extend their
strategic cooperation that today includes 13 European countries by an
additional three years. The deal means that TradeDoubler will
continue to support Dell's affiliate marketing, digital campaigns and
tracking of pay-per-call solutions, covering both consumer and B2B
marketing.

As early as 2002, the companies initiated their first collaboration
and over the years, a close and strategic cooperation has evolved.
Several significant markets such as Great Britain, Germany, France,
Spain, Italy and the Nordic markets are now included in the current
assignment. Today, TradeDoubler's customer support team comprises 25
professionals who support Dell in driving traffic to websites as well
as in introducing new products on existing markets and promoting Dell
products on new markets.
Dell is one of TradeDoubler's top 25 customers. TradeDoubler's top 25
customers accounted together for 29.8 percent of TradeDoubler's gross
profit during the third quarter of 2008.
Andreas Iversen, Senior EMEA General Procurement Manager Dell, said:"We realised quite early the value of affiliate marketing, and to
enhance our digital business offering, we have been working closely
with TradeDoubler for almost six years. TradeDoubler is a natural
partner in our continued European expansion."
William Cooper, CEO of TradeDoubler, commented: "We are proud to be a
part of Dell's successful Internet marketing. Over the years, our
businesses have been characterised by a close collaboration that is
mutually beneficial, and we are confident that we can continue to
support Dell in maintaining their strong position in Europe. This
latest assignment confirms TradeDoubler's strength in the European
market, which is also supported by Comscore's most recent survey
showing that TradeDoubler has 73.5 percent market share in Europe."

TRADEDOUBLER AB (PUBL)
For further information, please contact
Björn Lindberg, COO
T +44(0) 2077985805 | M +44(0) 791 989 437
Ann-Charlotte Johansson, Group IR Manager
T +46(8) 40 50 800 | M +46(0)709 950 855