BJÖRN BORG AB INTERIM REPORT JANUARY - SEPTEMBER 2008

BJÖRN BORG AB INTERIM REPORT JANUARY - SEPTEMBER 2008

Continued sales and profit growth in a weak market

Third quarter, July 1 - September 30, 2008
• Brand sales* increased by 7 percent to SEK 704 million (657).
• The Group's net sales rose by 8 percent to SEK 160.8 million (148.6).
• The gross profit margin was 54.1 percent (54.6).
• Operating profit increased by 1 percent to SEK 49.7 million (49.2).
• Profit after tax increased by 7 percent to SEK 37.6 million (35.2).
• Earnings per share increased by 6 percent to SEK 1.50 (1.42). Fully diluted
earnings per share amounted to SEK 1.50 (1.41).

Nine-month period January 1 - September 30, 2008
• Brand sales* increased by 18 percent to SEK 1,869 million (1,584).
• The Group's net sales rose by 11 percent to SEK 395.3 million (355.1).
• The gross profit margin was 53.7 percent (53.4).
• Operating profit rose by 3 percent to SEK 102.7 million (99.8).
• Profit after tax increased by 6 percent to SEK 76.4 million (71.8).
• Earnings per share increased by 3 percent to SEK 3.05 (2.96). Fully diluted
earnings per share amounted to SEK3.04 (2.92).


Comment from the President
“Björn Borg continued to develop positively during the quarter. We look to the
future with cautious optimism while monitoring
factors in the marketplace that might affect consumers. At the same time, we are
concentrating on the long-term development
and further expansion of the Björn Borg brand and the company,” says the new
president, Arthur Engel.


For further information, please contact:
Arthur Engel, President and CEO, telephone +46 8 506 33 700
Johan Mark, CFO, telephone +46 8 506 33 700