NASDAQ OMX welcomes Generic to First North


Stockholm, November 17, 2008 — The NASDAQ OMX Group, Inc. (NASDAQ: NDAQ),       
announces that the trading in Generic Sweden AB shares will commence today,     
November 17, on First North. Generic is the fourteenth company to be listed on  
First North in 2008, which today comprises 130 companies.                       

This marks the 11th NGM switch to NASDAQ OMX First North so far. Additional     
companies have plans to transfer later this year.                               

Generic offers high-quality consulting services, system solutions and           
telecommunication services for companies and organizations with high demands on 
effective and reliable systems for business critical communications. The telecom
operator Generic Mobile specializes on message handling for critical            
communications operating the paging service Minicall and SMS in fixed-line      
telephone network. The company also holds a unique license for mobile data and  
voice communication that enables mobile broad band with high speed data         
transfer. In 2007 the group had sales totaling SEK 230 million and has          
approximately 200 employees.                                                    

“We are pleased that Generic chose First North, one of Europe's most liquid     
growth markets,” says Jenny Rosberg, Senior Vice President, NASDAQ OMX. “We hope
that more companies will follow their example to take advantage of the          
visibility and reach we can offer”                                              

Generic Sweden AB, whose short name is GENI, belongs to the Information         
Technology sector.                                                              

About First North                                                               
First North is an alternative market, operated by NASDAQ OMX. It does not have  
the legal status as an EU-regulated market. Companies at First North are subject
to the rules of First North and not the legal requirements for admission to     
trading on a regulated market. The risk in such an investment may be higher than
on the main market.                                                             









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The NASDAQ OMX Group, Inc. is the world's largest exchange company.  It delivers
trading, exchange technology and public company services across six continents, 
and with over 3,900 companies, it is number one in worldwide listings among     
major markets.  NASDAQ OMX offers multiple capital raising solutions to         
companies around the globe, including its U.S. listings market; the OMX         
Nordic Exchange, including First North; and the 144A PORTAL Market.  The company
offers trading across multiple asset classes including equities, derivatives,   
debt, commodities, structured products and ETFs.  NASDAQ OMX technology supports
the operations of over 60 exchanges, clearing organizations and central         
securities depositories in more than 50 countries.  OMX Nordic Exchange is not a
legal entity but describes the common offering from Nasdaq OMX exchanges in     
Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius.  For more 
information about NASDAQ OMX, visit www.nasdaqomx.com.                          


Cautionary Note Regarding Forward-Looking Statements                            

The matters described herein contain forward-looking statements that are made   
under the Safe Harbor provisions of the Private Securities Litigation Reform Act
of 1995. These statements include, but are not limited to, statements about     
NASDAQ OMX's products and offerings. We caution that these statements are not   
guarantees of future performance. Actual results may differ materially from     
those expressed or implied in the forward-looking statements. Forward-looking   
statements involve a number of risks, uncertainties or other factors beyond     
NASDAQ OMX's control. These factors include, but are not limited to factors     
detailed in NASDAQ OMX's annual report on Form 10-K, and periodic reports filed 
with the U.S. Securities and Exchange Commission. We undertake no obligation to 
release any revisions to any forward-looking statements.                        

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CONTACTS:                                                                       

The NASDAQ OMX Group, Inc.                                                      

Jonas Rodny                                                                     
+46 8 405 72 67                                                                 
jonas.rodny@nasdaqomx.com

Attachments

20081117_generic_eng.pdf