Solna, Sweden (18 November 2008). To meet the strong demand for Entraction's
products from Southern Europe the company has established a local office in
Madrid, Spain. The gaming market is expected to show an annual growth of more
than 17 per cent in Spain and France and 21 per cent in Italy until 2012. The
choice of Madrid is natural as Entraction has many existing partners and
interesting discussions with potential partners in Spain.
Entraction is growing fast and to be able to meet the demand from Southern
Europe the company has recruited Missael Lundqvist, most recently at the
Swedish Trade Council in Madrid, for the position as Sales Executive Southern
Europe. Missael will focus on reaching agreements in ongoing discussions with
potential partners in Spain as well as finding new business opportunities in
Spain, France and Italy.
"The establishment in Spain is a cost efficient way to reach new customers and
tie existing customers closer to Entraction as well as a step in our strategy
to grow in new markets. We have a fantastic development in Southern Europe, but
we see potential for increased growth by local presence. The proximity to
Gibraltar, which is a hub in the gaming world, is also a clear advantage", says
Peter Åström, CEO Entraction.
Missael Lundqvist's native language is Spanish and he holds two MSc from
Gothenburg School of Economics and Commercial Law.
For more information, please contact:
Pia Rosin, Corporate Communications Director, +46 70 753 22 46
Peter Åström, CEO, +46 73 600 85 01
Missael Lundqvist, Sales Executive Southern Europe, +34 645 311 094
missael.lundqvist@entraction.com
