WAKEFIELD, Mass., Nov. 24, 2008 (GLOBE NEWSWIRE) -- The Search Engine Marketing Professional Organization (SEMPO) today announced a strategic marketing relationship, which is being kicked off by a special offer to SEMPO members. Microsoft Advertising is offering a search advertising promotion that provides SEMPO members with an opportunity to try out a search advertising campaign using Microsoft Advertising's adCenter and experience first-hand how adCenter can help provide additional quality customer reach and deliver better campaign performance.
"SEMPO members, both agency and corporate search marketers, represent some of the most knowledgeable and innovative search marketing leaders in the industry," said Valerie Bolduc, senior global product marketing manager, Advertiser and Publisher Solutions, Microsoft. "Working with SEMPO provides Microsoft with the opportunity to engage and learn from the search marketing community, which enables us to enhance our products and offerings to better serve our mutual customers."
SEMPO President Jeffrey Pruitt noted, "SEMPO's continued growth is tied to the strong support of its sponsors. Microsoft has long been our lead sponsor and advocate on several fronts including the SEMPO Training Institute, as well as for special programs like the adCenter search advertising promotion. Our industry association greatly appreciates Microsoft's strong commitment and ongoing participation."
SEMPO members can take advantage of the special adCenter offer and set up their adCenter campaigns immediately. SEMPO members can place their search ads on any Microsoft Live Search service, including the MSN portal. To learn more about the special adCenter promotion, visit http://www.SEMPO.org/. Instructions on participation have been communicated to SEMPO members.
"The special adCenter promotion is a great example of the valuable benefits search marketing professionals realize by becoming SEMPO members," said Paula Hunter, SEMPO's Director of Operations. "Search marketers who would like to join SEMPO in order to take advantage of this exceptional promotion have until December 31, 2008 to join via the SEMPO website, http://www.sempo.org."
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About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands in over 30 countries, SEMPO has more than 850 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Microsoft, Yahoo!, Google, Superpages.com, ABC Search, SMX and Search Engine Strategies. For more information, or to join the organization, please visit http://www.SEMPO.org.
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