MATTHEW WILLIAMSON BRINGS SUN TO H&M THIS SUMMER

MATTHEW WILLIAMSON BRINGS SUN TO H&M THIS SUMMER

H&M is proud to announce that the next guest designer will be Matthew
Williamson, the British designer whose colour-drenched collections always carry
the promise of the sun. Starting with an exclusive women's fashion range at
selected stores April 23, then continuing with the perfect men's and women's
pieces for Summer available from mid-May in all H&M stores world wide. In an
exclusive for H&M, Williamson will debut his first ever menswear pieces.

“It is an incredible opportunity to be working with H&M, creating a ‘Matthew
Williamson for H&M' capsule collection. I love the fact that H&M have created a
new phenomenon in fashion through the pioneering concept of collaborating with
high-end designers to create one-off limited edition capsule collections. I am
thrilled that my creations for H&M will be accessible to and hopefully enjoyed
by so many people around the world,“ says Matthew Williamson.

“Matthew has such a good eye and a way for working with prints that he mixes up
in a new way. When he combines these things, you get a very contemporary London
look. It's for people who want to look special, but his clothes can also be worn
in a nonchalant way- you can really play around with them. He is fantastic with
piling on colour - it's a very stylish collaboration for H&M, and very much in
line with the way we're thinking about fashion for spring/summer,” says
Margareta van den Bosch, Creative advisor at H&M.

Matthew Williamson burst onto the London fashion scene in 1997, with a
colour-drenched collection modelled by Kate Moss, Helena Christensen and Jade
Jagger. Since then, Williamson has brought the party lifestyle of the global
traveller to the catwalk, an Ibizan spirit of colour and freedom that he now
shows at New York Fashion Week. His clothes are worn regularly by celebrities
such as Sienna Miller, Keira Knightley, Kate Hudson and Gwyneth Paltrow, and
last year he was honoured with an exhibition at the Design Museum in London -
“Matthew Williamson - 10 Years in Fashion”.

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's
business concept is to offer fashion and quality at the best price. H&M is
quoted on the OMX Nordic Exchange Stockholm. Today there are around 1,700 H&M
stores on 33 markets. H&M has 68,000 employees and achieved sales including VAT
in 2007 of SEK 92,123 million. H&M has a wide product range that is divided into
a number of different concepts for women, men, teenagers, children and
cosmetics. The company's clothing collections are created by its own designers,
pattern makers and buyers. For further information visit www.hm.com.
Visit www.hm.com for press pictures.

Contact persons H&M:
Kristina Stenvinkel
Head of Communications
Telephone: +46 8 796 39 08
Mobile: +46 70 796 54 40
E-mail: stenvinkel@hm.com

Jenni Tapper-Hoël
Head of Media Relations  
Telephone: +46 8 796 89 73        	
Mobile: +46 70 796 89 73
E-mail: jenni.tapper-hoel@hm.com
Contact persons MW :
Melissa Apsion
Head of Communications
Telephone: +44 207 491 6227
E-mail : melissa@matthewwilliamson.co.uk

Rachel Brandrick
PR Manager
Telephone: +44 207 491 6228
E-mail : rachel@matthewwilliamson.co.uk

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under the Securities Exchange and Clearing
Operations Act and/or the Financial Instruments Trading Act. It was released for
publication at 08:00 (CET) on November 25, 2008.