BRIO to take further streamlining measures - 30 white-collar staff to be made redundant

BRIO to take further streamlining measures - 30 white-collar staff to be made
redundant 

With the aim of achieving profitability, BRIO intends to take further
streamlining measures including coordinating design, product development and
marketing resources. Simultaneously, 30 white-collar staff will be made
redundant. 

“BRIO's in-house developed toys, prams and child safety seats for cars have
shown good growth, which is positive for our margins. Unfortunately our total
sales have been weaker than expected and we calculate that the downturn in the
global economy will mean further challenges. Therefore we must reduce costs in
our efforts to achieve profitability,” says acting CEO, Håkan Johansson.

Discussions with union representatives will start immediately and negotiations
are expected to be concluded by mid-December. 

The new streamlining measures and the implemented redundancies are expected to
lead to savings of around SEK 40 million per year with the full effect being
seen in 2010. A one-off cost of SEK 41 million is expected to be charged to the
fourth quarter of 2008. 

Malmö 26 November 2008

BRIO AB (publ)


For further information, please contact:
Håkan Johansson tel: +46 (0) 479 19 000

BRIO is a Swedish company that develops and sells toys, prams, children's car
seats and children's furniture. The company was formed in 1884 and is today an
international Group with the BRIO, SIMO and Alga brands. The Group also includes
Scanditoy, an extensive toy wholesale business in the Nordic region. The company
has about 400 employees, is represented in over 50 countries and has been listed
on the O-list of the OMX Nordic Exchange Stockholm since 1985. www.brio.net