Premiere AG / Contract 28.11.2008 Release of a Adhoc News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------- Munich, November 28. Premiere has secured the live pay-TV rights for all Bundesliga and 2nd division Bundesliga games for Germany, Austria and Switzerland from the season 2009/2010 to 2012/13. Under a direct contractual relationship with the DFL, the German football league, Premiere has obtained the right to show all games live, in conference mode and in highlight shows. Premiere has secured the exclusive pay TV rights to broadcast the games via cable and satellite and for the first time also as a live stream on the internet. As the Bundesliga schedule incorporates more kick-off times, the football coverage on Premiere increases significantly. Additionally 'The Match of the Week' will become the new highlight on Saturday evenings and will be shown live and exclusively on Premiere at 6.30 pm. Premiere has the first pick for 'The Match of the Week' allowing Premiere to choose - under certain conditions - which Saturday match will be shown at 6.30 pm. The extended range of rights is reflected in higher licence fees ranging from approximately EUR 225m for the season 2009/10 to approximately EUR 275m for the season 2012/13. DGAP 28.11.2008 --------------------------------------------------------------------------- Language: English Issuer: Premiere AG Medienallee 4 85774 Unterföhring Deutschland Phone: +49 (0)89 9958-02 Fax: +49 (0)89 9958-6239 E-mail: ir@premiere.de Internet: www.premiere.de ISIN: DE000PREM111 WKN: PREM11 Indices: MDAX Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, Hamburg, München, Stuttgart End of News DGAP News-Service ---------------------------------------------------------------------------
DGAP-Adhoc: Premiere AG: Premiere secures Bundesliga pay-TV rights for four seasons 2009/2010 to 2012/2013
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