DGAP-Adhoc: Premiere AG: Premiere secures Bundesliga pay-TV rights for four seasons 2009/2010 to 2012/2013

| Source: EQS Group AG EQS Group AG 

Premiere AG / Contract

28.11.2008 

Release of a Adhoc News, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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Munich, November 28. Premiere has secured the live pay-TV rights for all
Bundesliga and 2nd division Bundesliga games for Germany, Austria and
Switzerland from the season 2009/2010 to 2012/13. Under a direct
contractual relationship with the DFL, the German football league, Premiere
has obtained the right to show all games live, in conference mode and in
highlight shows. Premiere has secured the exclusive pay TV rights to
broadcast the games via cable and satellite and for the first time also as
a live stream on the internet.

As the Bundesliga schedule incorporates more kick-off times, the football
coverage on Premiere increases significantly. Additionally 'The Match of
the Week' will become the new highlight on Saturday evenings and will be
shown live and exclusively on Premiere at 6.30 pm. Premiere has the first
pick for 'The Match of the Week' allowing Premiere to choose - under
certain conditions - which Saturday match will be shown at 6.30 pm.

The extended range of rights is reflected in higher licence fees ranging
from approximately EUR 225m for the season 2009/10 to approximately EUR
275m for the season 2012/13.
DGAP 28.11.2008 
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Language:     English
Issuer:       Premiere AG
              Medienallee 4
              85774 Unterföhring
              Deutschland
Phone:        +49 (0)89 9958-02
Fax:          +49 (0)89 9958-6239
E-mail:       ir@premiere.de
Internet:     www.premiere.de
ISIN:         DE000PREM111
WKN:          PREM11
Indices:      MDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Berlin, Düsseldorf, Hamburg, München, Stuttgart
End of News                                     DGAP News-Service
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