TradeDoubler invests in technology for behavioural targeting

Today, TradeDoubler has signed a license and partnership agreement
with Adaptlogic regarding technology for behavioural targeting
advertising. The partnership aims to implement Adaptlogic's
technology for behavioural targeting in TradeDoubler's existing
operations, as well as to continue developing the technology
together.

Each month, TradeDoubler registers an average of 23 billion
advertising impressions in its systems. A higher conversion rate for
the number of impressions to real business transactions, such as
sales and customer registrations, increases profitability and
efficiency for advertisers, for websites where advertisements are
displayed and for TradeDoubler as an intermediary. An improved
conversion rate means that advertisements produce greater returns for
advertisers and advertising inventory generates higher returns for
websites. TradeDoubler's role as intermediary then becomes
increasingly valuable to the advertisers and to the websites on which
TradeDoubler administrates advertising inventory alike.

During the first half of 2009, the technology will be implemented in
TradeDoubler's advertising system and used in TradeDoubler's campaign
products. The improved advertising platform will be implemented
initially in the Swedish market and then rolled out in TradeDoubler's
other markets. The technology will be further developed on a
continual basis, and the partnership will extend over a three-year
period."This investment is in line with TradeDoubler's goal to improve the
conversion rate for advertising impressions to real business
transactions. During the autumn, we tested the technology on a number
of customers and the results have surpassed all expectations.
Improved target group adaptation is essential for continued success
in result-based digital marketing. Until now we have only been
scratching the surface of what is possible, and we will continue to
prioritise further development within this area," commented William
Cooper, CEO TradeDoubler.


TRADEDOUBLER AB (PUBL)
For further information, please contact:

William Cooper, CEO
T +44(0)20 7798 5804 | M +44(0)771 858 6402
Kayan Utkutug, VP Business Development
T +46(8) 40 50 800 | M +46(0)709 950 807
Ann-Charlotte Johansson, Group IR Manager
T +46(8) 40 50 800 | M +46(0)709 950 855


TradeDoubler redefines the marketing landscape
TradeDoubler is a global digital marketing company offering a range
of performance-based marketing solutions.  TradeDoubler's products
and services provide companies with the tools and expertise to drive
results online whether they are looking to generate sales, leads or
traffic or drive brand awareness. Headquartered in Stockholm, Sweden,
the company boasts a unique global reach spanning 19 countries in
Europe and Japan. With a breadth of expertise across multiple
industry sectors and a network of more than 128,000 website
publishers, TradeDoubler helps deliver results for 1,730 advertisers
including a mix of local and international companies such as Apple
Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq
OMX Stockholm Exchange. Please visit www.tradedoubler.com for further
information.