Aspiro recruits new Head of the Mobile Solutions business area


Aspiro recruits new Head of the Mobile Solutions business area

Mobile Solutions is a business segment in Aspiro with substantial growth
potential. The market for mobile business solutions is in its early stages and
the demand for this type of services is growing fast. Erling Paulsen has today
been recruited as new Head of the business segment, and will take on the
assignment to lead this growing business.

Erling Paulsen will be the new Head of Mobile Solutions, join the Aspiro
Management Group and will be working from Oslo. Erling joins Aspiro from the
position as Sales and Commercial Director and member of the management group of
Elkem Solar, which produces silicon metal to the solar cell industry.
Previously, he has worked as a strategy consultant and project manager at The
Boston Consulting Group and he is M. Sc. of industrial economy and technology
management from NTNU in Trondheim.

Erling will start his new position as Head of Mobile Solutions no later than 1
March 2009. Mads Gåsemyr, presently Head of Mobile Solutions will become the new
Head of business development in Aspiro.

- Erling has substantial strategic experience, running several successful
businesses and projects. I think Erling is the right person to lead Mobile
Solutions in this growth stage. Mads is responsible for business development in
Aspiro. It was his job to build Mobile Solutions from the start. The
organization, strategy and services are in place and separated into a business
unit. Mads has done a great job and will now proceed to work with new business
development projects, says Gunnar Sellæg, CEO of Aspiro.

- The mobile phone is becoming one of the most important channels for dialogue
and interaction between a business and its customers and Mobile Solutions is
very well positioned to deliver this type of forward-looking solutions. The
market is still in its early stages and the growth potential is as big as within
the solar cell industry. I look forward to working with my new colleagues to
fulfil this potential in Aspiro, says Erling Paulsen.

Aspiro discloses the information provided herein pursuant to the Securities
Markets Act and/or the Financial Instruments Trading Act. The information was
submitted for publication at 2.30 pm on 3 December.

For more information, please contact:

Ann Charlotte Svensson
Head of Corporate communications and IR
Tel: +46 709 91 80 10
e-mail: anncharlotte.svensson@aspiro.com 

Gunnar Sellæg 
CEO
Tel: +47 901 81 528
e-mail: gunnar.selleg@aspiro.com

Aspiro in Brief
Aspiro is the market leader in mobile entertainment in the Northern European
region. Using Aspiro's services, users can do things like watch TV, listen to
music and play games on their mobile phones. Aspiros subsidiary Rubberduck has a
world leading mobile-TV solution. Aspiro is also one of the leading players in
mobile marketing and mobile solutions in the Nordic countries. Services are
delivered to companies such as Telenor, TeliaSonera, Tele2, 3, NRK, BBC and Fox
Movies. Aspiro was incorporated in 1998 and is a small-cap company listed on the
OMX Stock Exchange in Stockholm. In 2007, Aspiro's sales were SEK 405 m and the
company has some 150 employees. The head office is in Sweden with local presence
in Norway, Sweden, Finland, Denmark, Estonia, Latvia and Lithuania. 

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