Entraction integrates market leading affiliate system

Solna, Sweden (4 December 2008). A partnership has been established
between software provider Entraction and affiliate marketing software
provider Income Access. By integrating with a new sophisticated
affiliate marketing platform the Income Access, Entraction's partners
will be able to seamlessly leverage affiliate marketing to drive
traffic to their portals."Access to a market leading affiliate system makes Entraction more
attractive to established gaming operators that already benefit from
affiliate marketing as well as to other partners that want to
capitalize on affiliates," said Peter Åström, CEO of Entraction. "The
Entraction network is growing very fast, both organically and with
new partners joining, and the addition of Income Access software is
part of our aim to provide the best products and services to our
partners."

The Income Access is completely brandable and customizable, it
provides igaming operators the ability to extend their brand
experience to affiliates. In a constant state of development and
updated regularly, it features a variety of in-depth tracking reports
and marketing tools that help operators maximize their online
marketing campaigns."Our goal is to build upon the software experience of Entraction
clients," said Nicky Senyard, CEO of Income Access. "We believe that
this partnership will allow Entraction clients to capitalize on the
strength of affiliate marketing in the online gaming industry."

For more information, please contact:
Pia Rosin, Corporate Communications Director, +46 70 753 22 46
Peter Åström, CEO, +46 73 600 85 01
Nicky Senyard, CEO Income Access, +1 514 849 8595