NEW YORK, Dec. 4, 2008 (GLOBE NEWSWIRE) -- PredictoMobile(tm) (http://www.predicto.com), the interactive SMS service, has been named the largest premium mobile service in the U.S., according to Nielsen Mobile's ranking of over 500 premium campaigns. Nielsen Mobile is a service of The Nielsen Company providing syndicated consumer research to the telecom and mobile media markets.
PredictoMobile has amassed a community of over one million interactive members who vote from their cell phone to predict the outcome of current events. In a year which has seen text messaging shape the popular culture and political landscapes, Predicto's service has emerged to take a massive market share of paid mobile communities.
"PredictoMobile's rise to the top of the premium mobile market is an accomplishment made all the more remarkable in that their service was launched just over a year ago," said Nic Covey, Director of Insights for Nielsen's Telecom Practice.
In offering members the opportunity to weigh in on the biggest issues of the day, the service has established both relevancy and consistent high user engagement. Predicto's daily surveys often receive as high as 95% participation. "Predicto is a fun mobile community," said Eyal Yechezkell, CEO and co-founder of the service. "We have seen such great enthusiasm for the service from our users, and to be recognized by Nielsen is a terrific honor." Recently, the Predicto Community's forecasts have been featured and cited by several notable media outlets, including ABC News, Variety, Fox News' Strategy Room, The Washington Times, and TMZ.
The buildup surrounding today's biggest issues, from economic indicators and the country's Presidential transition to the latest celeb split-ups and sports headlines, has created demand for instant insights into what the masses are thinking. As the fastest growing premium mobile community continues to expand, Predicto's model for consumer mobile experience is creating a significant buzz of its own.
About PredictoMobile(tm)
PredictoMobile(tm) is a market-leading interactive SMS service that engages members on pop culture and current events. Predicto offers a game that's on the pulse of entertainment and world affairs, and is the largest premium mobile service in the U.S. The PredictoMobile Community is made up of over one million users who stay in the know and vote on the go with Predicto. Program information is available at www.predicto.com.