KANSAS CITY, Mo., Dec. 4, 2008 (GLOBE NEWSWIRE) -- Saepio Technologies President John Thomson is among the industry authorities who have authored white papers that are included in a newly released, informative publication by Henry Stewart Events.
The publication, Henry Stewart Occasional Papers: Enterprise Marketing Management, provides a primer on the essential technologies chief marketing officers (CMOs) need as part of an enterprise marketing management strategy. Industry thought leaders from MarketSphere, Acxiom, Teradata, Unica, Saepio and Silverpop are published in the booklet, which is forwarded by Dave Sutton, author of Enterprise Marketing Management: The New Science of Marketing.
Thomson's paper, Marketing Asset Management: Making assets actionable and engaging, describes the foundational role that marketing asset management plays in an enterprise marketing management strategy. Marketing asset management combines digital asset management, collateral customization and marketing process automation into a single, easy-to-use marketing storefront interface to improve brand compliance, improve measurable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage distributed marketers.
Marketing asset management ingests content from marketing resource management, customer relationship management (CRM) and data warehousing technologies and outputs one-to-few and one-to-one marketing materials across a distributed marketing environment that are brand compliant and consistent with corporate messaging.
"Marketing professionals are facing many new challenges today that only a comprehensive approach to enterprise marketing technologies can solve," Thomson notes. "This collection from Henry Stewart does an outstanding job of introducing the technologies marketers will find most valuable. I am honored to be a part of it."
Complimentary copies of Henry Stewart Occasional Papers: Enterprise Marketing Management are available from Saepio Technologies at http://www.saepio.com/resources/henry-stewart.
For more information, contact Saepio at 877-468-7613 or by email at info@saepio.com.
About Saepio Technologies, Inc. (www.saepio.com)
Saepio Technologies is the leading provider of powerful, yet simple-to-use marketing asset management technology for corporations with distributed marketing networks. These solutions are in use at hundreds of leading companies and organizations, including many of the world's most powerful brands. Customers include corporations who use Saepio products to empower local marketers at regional offices, local dealerships and stores to tailor their messages to their specific audience. Advertising agencies and print service providers also deploy Saepio solutions to add value to existing services and to create new revenue streams by helping clients improve the way they support and manage the local marketing process.
About Henry Stewart (www.damusers.com)
For over 30 years the Henry Stewart Group of Companies have been providing continuing professional development and graduate education across a wide range of fields. Subject areas extend from managing digital assets to advances in biomedical and life sciences, finance, real estate, pensions, marketing, pharmaceutical regulation, statistics, technology and a host of other disciplines. Henry Stewart Events' role within the group is to provide state of the art briefings on a range of important business areas, presented by leading authorities.