Solna, Sweden (4 December 2008). A partnership has been established between
software provider Entraction and affiliate marketing software provider Income
Access. By integrating with a new sophisticated affiliate marketing platform
the Income Access, Entraction's partners will be able to seamlessly leverage
affiliate marketing to drive traffic to their portals.
"Access to a market leading affiliate system makes Entraction more attractive
to established gaming operators that already benefit from affiliate marketing
as well as to other partners that want to capitalize on affiliates," said Peter
Åström, CEO of Entraction. "The Entraction network is growing very fast, both
organically and with new partners joining, and the addition of Income Access
software is part of our aim to provide the best products and services to our
partners."
The Income Access is completely brandable and customizable, it provides igaming
operators the ability to extend their brand experience to affiliates. In a
constant state of development and updated regularly, it features a variety of
in-depth tracking reports and marketing tools that help operators maximize
their online marketing campaigns.
"Our goal is to build upon the software experience of Entraction clients," said
Nicky Senyard, CEO of Income Access. "We believe that this partnership will
allow Entraction clients to capitalize on the strength of affiliate marketing
in the online gaming industry."
For more information, please contact:
Pia Rosin, Corporate Communications Director, +46 70 753 22 46
Peter Åström, CEO, +46 73 600 85 01
Nicky Senyard, CEO Income Access, +1 514 849 8595
