Pokermambo.com promoted launch in the Entraction poker network at Nou Camp during El Classico

Solna, Sweden (15 December 2008). Pokermambo.com, a joint venture
between experienced gaming operator Goalventures and the Spanish
sports media company Prime Time Sport, launched on Saturday.
Pokermambo.com offers poker in the world's fastest growing open poker
network, Entraction, and casino and bingo from Play n' Go through a
co-operation with Redbet.

Goalventures Ltd and Prime Time Sport, led and founded by Esteve
Calzada, former Chief Marketing Officer of FC Barcelona, have
partnered to launch Pokermambo.com.

Pokermambo.com has a strong latino profile to attract players in the
fast growing Spanish and South American market. The launch of
Pokermambo.com was supported by an aggressive offline campaign around
the La Liga games FC Barcelona vs Real Madrid (El Classico), Sevilla
vs Villareal and Valencia vs Espanyol the past weekend. The campaign
included exposure around FC Barcelona's game arena Nou Camp and in
the TV broadcasts in Spanish TV channels as La Sexta."We are taking this project very seriously and we are proud to offer
our players a high quality product provided by Entraction and Redbet.
We are convinced that our aggressive marketing campaign will give
Pokermambo.com a flying start. Following the success of our campaign
during this weekend's La Liga games we have planned to sponsor the
main sport events in Spain and Latin America thanks to the guidance
of our great partner, Prime Time Sport," said Chicco Merighi,
President and Founder of Goalventures Ltd."Pokermambo.com has great potential to become a success as the site
is managed by people with a strong track record in media and
gambling. The Spanish market is one of our selected target markets
and we have recently established a sales office in Madrid, " said
Peter Åström, CEO of Entraction. '

For more information, please contact:
Pia Rosin, Corporate Communications Director, +46 70 753 22 46
Peter Åström, CEO, +46 73 600 85 01
Chicco Merighi, President Goalventures, +44 780 914 6104

About Entraction
Entraction Holding AB is an investment company within the digital
entertainment industry. The company controls the subsidiaries
Entraction Solutions AB and Casablanca Gaming Group. Entraction
Holding AB is listed on the First North marketplace of the OM X
Nordic Stock Exchange and has approximately 8 000 shareholders. The
company's Certified Advisor is Remium AB.

Entraction Solutions AB is a gaming group that offers its partners
software systems for poker, sports betting and casino, access to the
poker network and a range of peripheral services such as website
design, gaming licenses, operation, payment systems, promotional
tools and 24/7 support to players. The poker network is operated by
subsidiaries on Malta that are licensed to market and conduct their
own gaming activities and to deliver gaming services to partners in
the poker network.

Casablanca Gaming Group AB is a gaming group targeting the consumer
market. The company's subsidiary Casagaming Ltd in Malta operates the
gaming sites 24hPoker.com, Martinspoker.com and Staffpoker.com. The
sites are among the best known gaming sites in Scandinavia.
Please visit www.entraction.com for more information.

About Pokermambo.com.com
Pokermambo.com.com is a partnership between Goal Ventures and Prime
Time Sport.

Prime Time Sport (www.ptsport.tv) is a sports management company, led
and founded by Esteve Calzada (CEO), former CMO FC Barcelona and
experimented executive with proven track record at sports management
and at business development and international marketing in global
fast moving consumer goods corporations.

Prime Time Sport develops selected strategic consultancy and business
development projects with sports entities, sports rights holders,
athletes and large corporations that leverage sport relationship to
develop effective and unique marketing plans. Prime Time Sport client
portfolio includes Spanish Tennis Federation and Davis Cup (exclusive
commercial rights), Victor Valdés (FC Barcelona goalkeeper) and other
leading FMCG companies.

Chicco Merighi is the President and Founder of Goalventures Ltd, a
holding company based in Dublin investing in high quality projects in
Sports, Media and Gambling. One of these is a successful project
named Goalwin, a gambling site launched in 2008  and is already well
known amongst sport fans. Chicco Merighi was also the Founder of
Goal.com, the largest football website worldwide.