Pokermambo.com promoted launch in the Entraction poker network at Nou Camp during El Classico

Solna, Sweden (15 December 2008). Pokermambo.com, a joint venture between
experienced gaming operator Goalventures and the Spanish sports media company
Prime Time Sport, launched on Saturday. Pokermambo.com offers poker in the
world's fastest growing open poker network, Entraction, and casino and bingo
from Play n' Go through a co-operation with Redbet. 
 	 
 	
Goalventures Ltd and Prime Time Sport, led and founded by Esteve Calzada,
former Chief Marketing Officer of FC Barcelona, have partnered to launch
Pokermambo.com. 

Pokermambo.com has a strong latino profile to attract players in the fast
growing Spanish and South American market. The launch of Pokermambo.com was
supported by an aggressive offline campaign around the La Liga games FC
Barcelona vs Real Madrid (El Classico), Sevilla vs Villareal and Valencia vs
Espanyol the past weekend. The campaign included exposure around FC Barcelona's
game arena Nou Camp and in the TV broadcasts in Spanish TV channels as La
Sexta. 

"We are taking this project very seriously and we are proud to offer our
players a high quality product provided by Entraction and Redbet. We are
convinced that our aggressive marketing campaign will give Pokermambo.com a
flying start. Following the success of our campaign during this weekend's La
Liga games we have planned to sponsor the main sport events in Spain and Latin
America thanks to the guidance of our great partner, Prime Time Sport," said
Chicco Merighi, President and Founder of Goalventures Ltd. 

"Pokermambo.com has great potential to become a success as the site is managed
by people with a strong track record in media and gambling. The Spanish market
is one of our selected target markets and we have recently established a sales
office in Madrid, " said Peter Åström, CEO of Entraction. ' 

For more information, please contact:
Pia Rosin, Corporate Communications Director, +46 70 753 22 46
Peter Åström, CEO, +46 73 600 85 01
Chicco Merighi, President Goalventures, +44 780 914 6104

About Entraction
Entraction Holding AB is an investment company within the digital entertainment
industry. The company controls the subsidiaries Entraction Solutions AB and
Casablanca Gaming Group. Entraction Holding AB is listed on the First North
marketplace of the OM X Nordic Stock Exchange and has approximately 8 000
shareholders. The company's Certified Advisor is Remium AB. 

Entraction Solutions AB is a gaming group that offers its partners software
systems for poker, sports betting and casino, access to the poker network and a
range of peripheral services such as website design, gaming licenses,
operation, payment systems, promotional tools and 24/7 support to players. The
poker network is operated by subsidiaries on Malta that are licensed to market
and conduct their own gaming activities and to deliver gaming services to
partners in the poker network. 

Casablanca Gaming Group AB is a gaming group targeting the consumer market. The
company's subsidiary Casagaming Ltd in Malta operates the gaming sites
24hPoker.com, Martinspoker.com and Staffpoker.com. The sites are among the best
known gaming sites in Scandinavia. 
Please visit www.entraction.com for more information.

About Pokermambo.com.com
Pokermambo.com.com is a partnership between Goal Ventures and Prime Time Sport.

Prime Time Sport (www.ptsport.tv) is a sports management company, led and
founded by Esteve Calzada (CEO), former CMO FC Barcelona and experimented
executive with proven track record at sports management and at business
development and international marketing in global fast moving consumer goods
corporations. 

Prime Time Sport develops selected strategic consultancy and business
development projects with sports entities, sports rights holders, athletes and
large corporations that leverage sport relationship to develop effective and
unique marketing plans. Prime Time Sport client portfolio includes Spanish
Tennis Federation and Davis Cup (exclusive commercial rights), Victor Valdés
(FC Barcelona goalkeeper) and other leading FMCG companies. 

Chicco Merighi is the President and Founder of Goalventures Ltd, a holding
company based in Dublin investing in high quality projects in Sports, Media and
Gambling. One of these is a successful project named Goalwin, a gambling site
launched in 2008  and is already well known amongst sport fans. Chicco Merighi
was also the Founder of Goal.com, the largest football website worldwide.