Entraction launches European Masters of Poker


Entraction launches European Masters of Poker(TM) together with partners in the
Entraction poker network and some of the best and most exclusive casinos in
Europe. European Masters of Poker(TM) is a series of five live poker
tournaments with start at Olympic Casino in Tallinn 20-22 February 2009 and
grand finale at Casino di Venezia on Malta in September 2009. The tournaments
targets all kinds of poker players with a relatively low buy-in that allows non
professional players to compete for the title "European Master of Poker". 
 	 
 	
Despite the large selection of poker tournaments in Europe, only few players
are able to compete when the buy-in costs thousands of euros. European Masters
of Poker(TM) breaks the trend and targets the larger and more important segment
of non professional players who want to spend time with other poker players and
compete for a first prize of up to € 100,000. The buy-in for European Masters
of Poker(TM) is € 1,100, but players in the Entraction poker network can win a
seat at one of the tournaments for only € 2. 

European Masters of Poker(TM) is owned by Entraction's Maltese subsidiary TNPT
Ltd and the tournaments are organized by local licensed casinos in Estonia,
Czech Republic, Spain, Cyprus and Malta, which are subject to respective
country's legislation. Tournament director is Teresa Nousiainen at Pokerielämys
Ltd. 

"European Masters of Poker(TM) is a great way for partners in the Entraction
poker network to both attract new players and strengthen the relationship with
their existing players. The only way to guarantee a seat at the tournament is
to play at a partner site in the Entraction poker network," says Daniel Eskola,
acting Product Manager Entraction. 

Learn more about European Masters of Poker(TM) at
www.europeanmastersofpoker.com. 

For more information, please contact:
Pia Rosin, Corporate Communications Director, +46 70 753 22 46
Daniel Eskola, acting Product Manager Entraction, +46 70 999 66 18

About Entraction
Entraction Holding AB is an investment company within the digital entertainment
industry. The company controls the subsidiaries Entraction Solutions AB and
Casablanca Gaming Group. Entraction Holding AB is listed on the First North
marketplace of the OM X Nordic Stock Exchange and has approximately 8 000
shareholders. The company's Certified Advisor is Remium AB. 

Entraction Solutions AB is a gaming group that offers its partners software
systems for poker, sports betting and casino, access to the poker network and a
range of peripheral services such as website design, gaming licenses,
operation, payment systems, promotional tools and 24/7 support to players. The
poker network is operated by subsidiaries on Malta that are licensed to market
and conduct their own gaming activities and to deliver gaming services to
partners in the poker network. 

Casablanca Gaming Group AB is a gaming group targeting the consumer market. The
company's subsidiary Casagaming Ltd in Malta operates the gaming sites
24hPoker.com, Martinspoker.com and Staffpoker.com. The sites are among the best
known gaming sites in Scandinavia. 
Please visit www.entraction.com for more information.

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