Company Announcement no 2008-15 30 December 2008 Report of transactions with shares and related securities of William Demant Holding A/S by persons discharging managerial responsibilities and persons/companies closely associated with these Pursuant to section 28a of the Danish Securities Trading Act, William Demant Holding A/S shall make public transactions with shares and related securities of William Demant Holding A/S by persons discharging managerial responsibilities and persons/companies closely associated with these. The share purchase stated below was made in connection with participation in salary sacrifice schemes, which towards the end of 2007 were offered to all employees in Danish Group companies. Binding registration for participation in these schemes was 10 December 2007. -------------------------------------------------------------------------------- | Name | Ole Lundsgaard | -------------------------------------------------------------------------------- | Reason/relation | Board member | -------------------------------------------------------------------------------- | Issuer | William Demant Holding A/S | -------------------------------------------------------------------------------- | ID code/ISIN | DK0010268440 | -------------------------------------------------------------------------------- | Description | Shares | -------------------------------------------------------------------------------- | Transaction | Purchase | -------------------------------------------------------------------------------- | Trading date | 30 December 2008 | -------------------------------------------------------------------------------- | Market | NASDAQ OMX Copenhagen A/S | -------------------------------------------------------------------------------- | Number | 188 | -------------------------------------------------------------------------------- | Market value DKK | DKK 40,700 | -------------------------------------------------------------------------------- Further information: Niels Jacobsen, President & CEO Phone +45 39 17 71 00 www.demant.com