Increased number of shares in Björn Borg

Increased number of shares in Björn Borg

Holders of warrants in Björn Borg AB (publ) have subscribed for shares in Björn
Borg by exercising such warrants. As a result, the number of shares in Björn
Borg has increased by 17,600 shares during December 2008. The number of shares
in Björn Borg is, following the increase, 25,059,184 shares. 


For more information, please contact:
Johan Mark, CFO, phone: +46 733-93 12 26, johan.mark@bjornborg.com


This information is published pursuant to the Swedish Financial Instruments
Trading Act (1991:980), Chapter 4, paragraph 9. 

About Björn Borg
The Group owns the Björn Borg trademark and has operations in five product
areas: clothing, footwear, bags, eyewear and fragrances. Björn Borg products are
sold in around fifteen markets, of which Sweden and Holland are the largest. The
Björn Borg Group has operations at every level from branding to consumer sales
in its own concept stores. Total sales of Björn Borg products in 2007 amounted
to approximately SEK 2.2 billion at the consumer level. Group net sales amounted
to SEK 495 million as per December 31, 2007, with 79 employees. The Björn Borg
share is listed on the Nasdaq OMX Nordic since May 7, 2007.