GN ReSound today announced plans to reduce costs by creating a more lean and competitive organization. CEO of GN ReSound, Mike van der Wallen, says: “In 2008 GN ReSound won back business and market share. Our focus was on stabilizing the business and the organization. In 2009 we must continue to strengthen the foundation for sustainable profitable growth despite the worsening in the global economic outlook. We will therefore accelerate our efforts to increase our cost and cash efficiency.” An initial global reduction of more than 200 positions is being initiated. Collective dismissals are contemplated in Denmark during January. Further actions to trim spending and working capital will follow within the first quarter of 2009. “We regret that the changes will have negative impact on competent and dedicated people in the organization. We will support all the effected employees in making the transition in the best possible way under the circumstances. Our objective is to ensure that GN ReSound will stand stronger and more customer-focused after the changes,” says Mike van der Wallen. Financial implications It is expected that the reduced cost base will have a positive EBITA effect already in 2009. At the current point in time, GN ReSound reconfirms the full-year 2008 guidance communicated on November 6, 2008. GN Store Nord will provide detailed financial results for 2008 and financial guidance for 2009 in connection with the release of the Annual Report 2008 on February 26, 2009. For further information, please contact: Jens Bille Bergholdt VP, Finance, IR & Communications GN Store Nord A/S Tel: +45 45 75 02 70