DGAP-Adhoc: Premiere AG: Rights issue: Subscription price is € 3.76 per new share

Premiere AG / Capital Increase

08.01.2009 

Release of a Adhoc News, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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This ad hoc release does not constitute an offer of securities for sale or
a solicitation of an offer to purchase securities in the United States. The
shares of Premiere AG (the 'Shares') may not be offered or sold in the
United States under the U.S. Securities Act of 1933, as amended, absent
registration or an exemption from registration. No public offering of
shares will be made in the United States.


Munich, 8 January 2009. Premiere AG has set the subscription price at €3.76
per new share. The price reflects the volume-weighted average share price
of Premiere on XETRA on the Frankfurt Stock Exchange from the beginning of
the subscription period on 30 December 2008 until close of trading today,
as published on the financial information service Reuters, less a discount
of 2 percent. Premiere expects to raise gross proceeds of at least €25m by
issuing up to 10.2m new shares using existing authorized capital.

The rights issue is backstopped by News Corp in the amount of €25m and is
part of a new financing structure agreed by Premiere, its bank syndicate
and News Corp on December 23, 2008. As largest shareholder of Premiere,
News Corp has agreed to take up such number of shares to ensure gross
proceeds of not less than €25m without increasing its shareholding above
29.9 percent.

The proceeds of the rights issue combined with additional short-term bridge
funding provided by the bank syndicate of Premiere in January 2009 will
total €50m and are targeted to satisfy short-term funding needs of the
company until the second capital increase, which is part of the new
financing arrangement and currently scheduled to take place in the first
half of 2009, is completed.


Contact for press:  
Torsten Fricke  
Vice President Corporate Communications           
Tel.: +49 89/99 58-63 50   
torsten.fricke@premiere.de 

Contact for investors and analysts:
Christine Scheil
Vice President Investor Relations
Tel.: +49 89/99 58-10 10
christine.scheil@premiere.de


This ad hoc release contains statements regarding future developments that
have been based on current evaluations and have been made to best of the
knowledge of the management of Premiere AG. Such statements with regard to
future developments are subject to known and unknown risks, uncertainties
and other factors that could cause the profit situation, profitability,
value development or the performance of Premiere AG or the success of the
media industry to diverge from those profit situations, profitability,
value development or performance results that are assumed expressly or
implied or described in these statements regarding the future. Considering
these risks, uncertainties and well as other factors, readers of these
documents should not rely in an incommensurate manner on these statements
dealing with future developments. Premiere AG has no obligation to behave
in keeping with such statements regarding future developments or to alter
its behavior to accommodate future events and developments.
DGAP 08.01.2009 
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Language:     English
Issuer:       Premiere AG
              Medienallee 4
              85774 Unterföhring
              Deutschland
Phone:        +49 (0)89 9958-02
Fax:          +49 (0)89 9958-6239
E-mail:       ir@premiere.de
Internet:     www.premiere.de
ISIN:         DE000PREM111
WKN:          PREM11
Indices:      MDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Berlin, Düsseldorf, Hamburg, München, Stuttgart
End of News                                     DGAP News-Service
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