DORO CONTINUES U.S. ROLL-OUT, OFFERING PHONES FOR ACTIVE SENIORS & BABY BOOMERS
Speaking at a media conference at the 2009 International Consumer Electronics
Show (CES) in Las Vegas, the largest of its kind in the world, Doro® CEO Jerome
Arnaud presented the company's strategy to continue rolling-out mobile and
corded phones across the U.S.
A fixture in most every household in Sweden for 35 years, Doro (STO: DOROA) is
well known for innovatively incorporating the latest technologies while
maintaining simplicity of design and functionality. Consumers in over 30
countries already enjoy the inclusive designs and easy functionality of Doro's
phones and the company launched in the U.S. in November 2008, just in time to
attract the attention of holiday shoppers.
Doro HandleEasy 330 and 326i are the company's first products available in the
U.S., the most meticulously designed phones available anywhere to meet the needs
of baby boomers, active seniors, and others who will benefit from simplicity of
design that empowers users with straight-forward communications technologies.
“While Doro products have been sold for the past 30 years through over 10,000
retail outlets across European and Australia, CES presents Doro with a unique
opportunity to reach over 130,000 technology thought-leaders from across the
U.S. and internationally,” said Arnaud after the media conference. “Doro is
simply the most experienced phone designer in the world serving baby boomers and
active or impaired seniors. While many phone manufacturers race to cram more
technology into smaller devices - which may certainly appeal to younger users -
Doro researched and tested phones to meet the needs of technology-interested
consumers as they age and their bodies change.”
Mike May, CEO of Sendero Group and a leading advocate for harnessing technology
to benefit and improve lives of vision-impaired people, lauded Doro with the
“Wonder Vision Award.” Mike May, accompanied by Stevie Wonder, announced the
award at a CES media conference on Thursday, declaring, “We are thrilled that
technology companies like Doro are delivering thoughtfully-designed products
that make it easier for blind and visually impaired people to enjoy the same
technologies that everyone else enjoys. Simple design considerations, such as
concave buttons on phones, can really empower the end-user and change their
experience with technology. We are proud to honor Doro with this award and we
are proud to display both the HandleEasy 330gsm and the HandleEasy 326i at our
‘Vision Free Products for Everyone' booth at CES.”
“We at Doro are thrilled and deeply honored to receive this recognition from
Mike May, the Sendero Group, and Stevie Wonder. These Doro phones are new to
the U.S. and we are glad that Mike is one of the people in the U.S. to hold a
330gsm and a 326i,” Arnaud responded. “We look forward to working with Mike
May, the National Federation of the Blind, and other sponsors of the ‘Stevie
Wonder & Friends' exhibit as Doro continue to roll-out products in the U.S.
Doro executives from Sweden, the U.K., and the U.S. descended upon CES in Las
Vegas to significantly expand the foundation of awareness they created during
the Doro launch in November 2008. Doro's roll-out in the U.S. began in November
with Centennial Wireless, a regional service provider in six U.S. states. The
company also inked a distribution agreement in November with Brightpoint, Inc.,
one of the largest GSM mobile phone distributors in the U.S., with reach to
major carriers and to almost every corner-store authorized dealer across
America. “Now, we start-off 2009 receiving awards at the legendary Consumer
Electronics Show and engaging in many more discussion with potential partners,”
concluded Arnaud.
At 2009 International CES, Doro also co-sponsored the Silvers Summit section of
CES, an area where exhibitors from around the world showcase technologies
designed specifically to empower baby boomers and seniors.
For further information please contact:
CEO Jérôme Arnaud, phone: +46-46-280 50 05
About Doro
With over 30 years' experience in telephony Doro is today characterised by
innovative and user-friendly consumer electronics products. The company develops
markets and sells a wide range of products in three business units: Home
Electronics, Business Electronics and Care Electronics. The company's products
are sold in more than 30 countries worldwide through a variety of retail
outlets, including electronics stores, online stores and specialized channels.
The company had sales of SEK 346 million in 2007. Doro's shares are quoted on
the Stockholm Stock Exchange, Nordic list, Small companies. Read more about Doro
at www.doro.com.
