MONTVALE, N.J., Jan. 15, 2009 (GLOBE NEWSWIRE) -- Isbre Holding Corp. (Pink Sheets:ISBH), importers of Isbre Norwegian Glacier Spring Water, today announced placement into the Giant Food Stores supermarket chain headquartered in Carlisle, Pa.
Giant Food Stores is a member of the Ahold Family of supermarkets. Giant Food Stores was founded in 1923 and is a leading supermarket operator with 177 stores in the Northeast U.S.
Isbre continues to enjoy wide market and consumer acceptance and can now be found in over 4,500 locations from Maine to Virginia, including over 2,000 supermarkets and over 2,500 other retail outlets, hotels and restaurants.
According to William Louttit, Isbre Executive VP Sales & Marketing: "I am extremely pleased with our approval at Giant Carlisle Food stores and with the phenomenal continuing market acceptance of Isbre. Isbre's early growth is unmatched in the Imported Water category and we expect to enjoy continuing success as consumers try our unique product and enjoy the Isbre experience."
Isbre Holding Corp., headquartered in Montvale, N.J., is a producer, distributor and marketer of bottled and bulk water. Isbre's source is a spring located in the glacier region at the end of the Hardanger Fjord on the west coast of Norway. Isbre holds the trademark to the slogan "The World's Best Drinking Water(r)" that is featured on its labels. Currently, Isbre water is bottled in Norway and is sold in the U.S. and Europe. Starting in 2009, Isbre intends to transport water in tanker ships directly from its spring source in Norway to a bottling plant on the Delaware River in Bristol, Pennsylvania. Isbre continues to seek global opportunities for sales of its bulk and bottled water.
This release contains forward looking statements that are subject to risks and uncertainties including implementation of bottling, transportation, distribution and marketing arrangements and other risks. In view of such risks and uncertainties, the Company's actual results could differ materially from those anticipated in such forward looking statements.