The Official Ticket Exchange of the NFL Kicks Off Today for Super Bowl XLIII


Official Fan Ticket Exchange is First-Ever for the Super Bowl

NFL-Ticketmaster Partnership Enables Fans to Buy and Sell Super Bowl Tickets On Official Site

NEW YORK and WEST HOLLYWOOD, Calif., Jan. 15, 2009 (GLOBE NEWSWIRE) -- The National Football League (NFL) and Ticketmaster today announced the launch of the Official Ticket Exchange of the NFL on NFL.com and Ticketmaster.com for Super Bowl XLIII. The Official Ticket Exchange of the NFL is the latest fan-friendly platform from Ticketmaster deployed by the NFL.The service enables fans for the first time to buy and resell Super Bowl tickets through a convenient, league-endorsed website.

Super Bowl XLIII will be played on February 1, 2009, at Raymond James Stadium in Tampa Bay, Fla.

Powered by Ticketmaster, the Official Ticket Exchange of the NFL on NFL.com enables fans to buy and sell tickets for Super Bowl XLIII through the company's TicketsNow platform. Fans who have tickets but are unable to attend the game in Florida now have a proven channel to sell their tickets to other fans looking to buy or upgrade their seats. The service provides fans the opportunity to find and buy tickets in a secure environment, in many cases with the ability to electronically validate tickets at the time of purchase.

During Super Bowl week in Tampa, a retail location for the Official Ticket Exchange of the NFL will be open in the Channelside Bay Mall, 615 Channelside Drive, Suite 115, and is the only official NFL Ticket Exchange retail outlet authorized in Tampa. At the retail location, fans are assured they are receiving authentic tickets to the Super Bowl through the use of the League's exclusive electronic validation technology.

"We are pleased to offer for the first time our fans this safe and reliable service," said Eric Grubman, the NFL's Executive Vice President and President of NFL Ventures. "The Super Bowl is unlike any other event and we're looking forward to working with Ticketmaster to make our fans' experience even better."

"We are committed to provide fans with the most options possible to get tickets to their favorite events, always in a safe and secure environment" said Eric Korman, President, Ticketmaster. "Powering the Official Ticket Exchange of the Super Bowl, is another great example of that commitment. We're proud to partner with the NFL to ensure a great buying experience for fans - whether they're just looking to get into the big game, or sit in the best seats in the house."

Related Links

http://super-bowl-tickets.ticketsnow.com/

http://www.nfl.com/superbowl/43

www.nfl.com

www.ticketmaster.com

www.ticketsnow.com

http://www.nfl.com/tickets/exchange?tm_link=tm_sports_f1

About Ticketmaster Entertainment, Inc.

Ticketmaster Entertainment consists of Ticketmaster and Front Line Management Group. As the world's leading live entertainment ticketing and marketing company, Ticketmaster connects the world to live entertainment. Ticketmaster operates in 20 global markets, providing ticket sales, ticket resale services, marketing and distribution through www.ticketmaster.com, one of the largest e-commerce sites on the Internet; approximately 6,700 retail outlets; and 19 worldwide call centers. Established in 1976, Ticketmaster serves more than 10,000 clients worldwide across multiple event categories, providing exclusive ticketing services for leading arenas, stadiums, professional sports franchises and leagues, college sports teams, performing arts venues, museums, and theaters. In 2007, the company sold more than 141 million tickets valued at over $8.3 billion on behalf of its clients. Ticketmaster Entertainment acquired a controlling interest in Front Line Management Group in October 2008. Founded by Irving Azoff and Howard Kaufman in 2004, Front Line is the world's leading artist management company, with nearly 200 clients and more than 80 executive managers. Front Line represents a wide range of major artists, including the Eagles, Jimmy Buffett, Neil Diamond, Van Halen, Fleetwood Mac, Christina Aguilera, Stevie Nicks, Aerosmith, Steely Dan, Chicago, Journey, and Guns N' Roses. Ticketmaster Entertainment, Inc. is headquartered in West Hollywood, California (Nasdaq:TKTM).

Contacts:

National Football League, Brian McCarthy, +1-212-450-2069, Brian.mccarthy@nfl.com

Ticketmaster Entertainment - Media, Albert Lopez, +1-310-360-2602, Albert.Lopez@Ticketmaster.com

Ticketmaster Entertainment - Investor Relations, +1-310-360-2354, ir@ticketmaster.com


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