Betsson expands into mobile sport betting


Betsson expands into mobile sport betting  

Betsson announces that the Betsson Group has signed a three years supply
agreement with Mfuse, a provider of mobile-enabling technology. Mfuse will
supply Betsson with a mobile sports betting service. This will enable Betsson to
launch mobile betting services for its markets. The service is due for launch
initially in ten languages during the first half year 2009.
Betsson will utilize Mfuse's latest generation sports betting technology and the
latest developments in user interface design. The service will offer a full
suite of multi-bets and live in-play betting experience."Betsson believes that mobile betting will be a good complement to ordinary
sports betting, as it will provide Betsson's customers the ability to bet from
wherever they are, including at the actual sport venue.” says Pontus Lindwall,
CEO of Betsson AB (publ).

For further information, please contact:
Pontus Lindwall, CEO and President Betsson AB (publ), phone: +46 (0)8 506 403 10
or 
+46 (0)708 27 51 55, Pontus@betsson.com


BETSSON AB´S CORE BUSINESS CONSISTS OF INVESTING AND ADMINISTER COMPANIES WITHIN
THE INTERNET GAMING BUSINESS. BETSSON AB OWNS BETSSON MALTA WHICH OPERATES GAMES
TOWARDS END CUSTOMERS, VIA THE WEBSITES BETSSON.COM, CASINOEURO.COM AND
CHERRYCASINO.COM. BETSSON MALTA OFFERS POKER, CASINO, BETTING EXCHANGE, SPORTS
BETTING, LOTTERY, BINGO, GAMES AND TRADER. THE CUSTOMERS MAINLY ORIGINATE FROM
THE SCANDINAVIAN COUNTRIES AND OTHER PARTS OF EUROPE. BETSSON AB IS LISTED ON
NASDAQ OMX NORDIC MID CAP LIST, (BETS).

Attachments

01122387.pdf