MINNEAPOLIS, Jan. 23, 2009 (GLOBE NEWSWIRE) -- Wireless Ronin Technologies, Inc. (Nasdaq:RNIN), a Minneapolis-based digital signage provider, announced today the launch of a strategic relationship with Chrome Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq:TRAK) and eVox Images focused on delivering streamlined automotive content for the RoninCast for Automotive digital signage platform.
Through this alliance, Wireless Ronin leverages Chrome data paired with eVox digital assets to create a powerful Automotive Product Information Center (Auto-PIC) now available in RoninCast for Automotive. Auto-PIC delivers dynamic product information and multi-media presentations for virtually all automotive brands.
"Auto-PIC is a critical tool in helping dealers and OEMs to compete in this challenging market," said Jim Granger, president and CEO for Wireless Ronin. "We listened when they told us they needed a turn-key system that could be quickly deployed and would both reduce costs and help the dealership sales staff drive sales. Auto-PIC is another example of how Wireless Ronin provides truly unique and innovative solutions to our customers."
RoninCast for Automotive is Wireless Ronin's proprietary platform for distributing dynamic automotive content through a configurable digital signage network. Automotive OEMs and dealers are able to deliver real-time content updates to key locations throughout their dealership networks. RoninCast for Automotive combines 20 years of automotive experience, innovative thinking, valuable dealer input and advanced digital signage technologies to help manufacturers and dealers connect with today's sophisticated consumer.
To learn more about RoninCast for Automotive and the new Auto-PIC product join Wireless Ronin for one of its free educational webinars on its website at www.wirelessronin.com or visit booth #1800 at the Digital Signage Expo in February.
About Chrome
Chrome (www.chrome.com) provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(r), and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (Nasdaq:TRAK).
About eVox
eVox Images (www.evoximages.com) is a multimedia company specializing in providing marketers and advertisers with the highest quality vehicle images and videos available. eVox offers a combination of adaptable and customizable solutions that brings VisualVroom(tm) to the automotive marketing arena -- supporting the sale of vehicle products in a visual way. The company's library contains more than 2.5 million image assets dating back ten model years. Its Automotive Image Library(tm) (AIL) consists of still and colorized pictures, 360-degree exterior spins and interior panoramas. The Automotive Video Library(tm) (AVL) consists of video clips, video spins, video editorials and the newly launched 'Signature Video' series that showcases a car's unique styling.
About Wireless Ronin Technologies
Wireless Ronin Technologies (www.wirelessronin.com) is the developer of RoninCast(r), a complete software solution designed to address the evolving digital signage marketplace. Wireless Ronin provides clients with a complete, turnkey digital signage system which allows the ability to manage a digital signage network from one central location. The RoninCast(r) digital signage software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration. Wireless Ronin offers an array of services to support RoninCast(r) software including consulting, creative development, project management, installation, and training. The company's common stock trades on the NASDAQ Global Market under the symbol "RNIN."
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